Theme: Marketing an E-Book, Part 2
Issue 122, March 5, 2003

This article contains older information. Go here for newer information on miscellaneous Internet marketing strategies.

This month we continue last month's theme of "Marketing an E-Book." Last month we considered formatting concerns. This month we look at pricing and marketing.

In the March 5, 2003 issue:

• How to Price Your E-Book
• How to Develop a Marketing Plan to Sell Your E-Book
• Key Internet Resources for E-Book Authors and Marketers

God bless you,
Dr. Ralph F. Wilson, Editor

P.S. Thanks to you who completed the survey on shopping cart programs. Lots of great information. You'll find the results in the most recent issue of Web Commerce Today. (Those who completed the survey receive a free copy.) http://www.wilsonweb.com/wct6/issue67.htm

How to Price Your E-Book

Once you've written an e-book, you're left with the challenge of determining the price. Here are the basic guidelines and factors. Read the Article.

How to Develop a Marketing Plan to Sell Your E-Book

Now we examine the most fruitful approaches to marketing your e-book and building traffic to your e-book sales site. People are willing to purchase detailed, up-to-date knowledge if you know how to tell them about it. Read the Article.

Key Internet Resources for E-Book Authors and Marketers

How do you format for Microsoft or Palm Reader? How can you find PDF tools? Where can you learn from fellow e-book authors and marketers? We have a resource center chock full of the best links I could find in many hours of research. See the Resources.

New Ecommerce and Web Marketing Articles

Each month our team of link editors scours dozens of online periodicals and resources to find key information on e-commerce and Web marketing. With so much new literature available to you, how do you find what you need quickly and painlessly? Here's a selective and searchable database of article and resource links to help your research and keep you up-to-date in the field. (Links gathered in a given month are usually available during the second week of the following month.)