Theme: E-Mail Marketing Programs
Issue 116, September 10, 2002

This article contains older information. Go here for newer information on e-mail marketing.

Dear friends,

Here's what's in this issue:

• Why I'm Moving to Double Opt-in Subscription Confirmation
• Review: AutoResponse Plus 3.1

As you can guess, with 13 or 14 issues of publications to send out each month, I am intimately involved with e-mail marketing and publishing. I'm deeply concerned that the glut of spam is ruining e-mail marketing for all of us and look for some clear and enforceable FTC regulations to help stem the tide. In this issue, you can read both my recommendations for e-mail marketers and my review of a great e-mail marketing product.

I am completing a new 78-page e-book that will be available next week entitled "10 Steps to E-Business on a Shoestring," compiled and updated from some of my previous articles and filled with lots of practical, actionable advice. It'll be available for sale next week. But I will make the first copies available free to charge to those who sign up for my seminars in the next 10 days.

There's still room, and I have extended the early-bird price.

 Why don't you attend one of my final one-day Doctor Ebiz® Internet Marketing Seminars. I'll be in Boston (Sep 24), Dallas (Sep 26), Seattle (Oct 22), and Denver (Oct 23). I look forward to spending the day with you, and you'll come away energized and ready to tackle your online business with new focus and strategies that will bring you success. But register while there's still room -- we stop taking registrations after 50 participants have signed up for each seminar.

To give you an extra learning boost, I'd like to offer you eight of my other e-books worth $176 as an absolutely free seminar registration bonus, including my popular Shopping Cart Report (regularly $34.95). Sign up today before it's too late. http://www.wilsonweb.com/seminar/ 

God bless you,
Dr. Ralph F. Wilson, Editor

P.S. We are all victims of vicious spammers. I am sorry to report that recently my list was stolen by a spammer, though I'm hard at work tracking down the criminal and have enlisted some of you to help. I am taking renewed steps to protect all of our privacy. Thanks for your patience and understanding.

Why I'm Moving to Double Opt-in Subscription Confirmation

For a long time, I've advocated just a simple opt-in from my subscribers without an additional e-mail confirmation. But the current spam crisis has caused me to change my mind. Not because I'm a spammer or because I've had serious problems with bogus subscriptions. But for another reason entirely. Let me explain.... Read the Article.

Review: AutoResponse Plus 3.1

If you like to "own" the programs that your web business depends upon, take a good look at AutoResponse Plus 3.1, a Perl-based autoresponder system that runs on the MySQL database your hosting service has available. AutoResponse Plus can also be a listserver in some instances. There are many things to like, but a few problems you need to know about before you make a switch. Read the Review

New Ecommerce and Web Marketing Articles

Each month our team of link editors scours dozens of online periodicals and resources to find key information on e-commerce and Web marketing. With so much new literature available to you, how do you find what you need quickly and painlessly? Here's a selective and searchable database of article and resource links to help your research and keep you up-to-date in the field. (Links gathered in a given month are usually available during the second week of the following month.)