Theme: Building Trust
Issue 99, May 1, 2001

by Dr. Ralph F. Wilson, E-Commerce Consultant
Web Marketing Today, May 1, 2001

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This article contains older information. Go here for newer information on miscellaneous Internet marketing strategies.

Dear Friends,

This month I'm continuing my series on "Starting an E-Business on a Shoestring" with an article about building trust. Also I review two great books. We're looking at:

• Step 5. Build the Trust Necessary for Success
• Review: Learning Web Design
• Review: Streetwise Direct Marketing

How would you like a free copy of the book Poor Richard's E-mail Publishing that I reviewed last month? When you sign up for one or more of my opt-in lists, you can enter to win one of 20 copies of Internet books from the "Poor Richard" series that will be given away to WMT subscribers. I think your odds are pretty good of receiving one of those copies. Just pick an opt-in list you want to sign up for.

Soon I'll be writing about affiliate programs run by Internet business people. If your company has experience with managing an affiliate program, please give me your quick feedback about the software you use. I REALLY appreciate it.

God bless you,
Dr. Ralph F. Wilson, Editor

P.S. You can advertise your business in by sponsoring an issue of Web Marketing Today. This month's sponsor's message is being seen by 115,000 subscribers.

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Step 5. Build the Trust Necessary for Success

The next article in our series "Starting an E-Business on a Shoestring" discusses the weak link of many small business sites -- building trust so that visitors feel they can do business with the company. Read the Article.

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Review: Learning Web Design

If you've been wanting to learn the basics of HTML and webpage design, here's the right book to take your hand and lead you through the fundamentals. Read the Review.

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Review: Streetwise Direct Marketing

Direct marketing is the model upon which Internet marketing has been built. Here is an excellent introduction to the entire discipline. Read the Review.

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Web Marketing Links for April 2001

89 links our Link Editors have found from scouring the Net and dozens of publications at http://wilsonweb.com/wmtlinks/issue99-links.htm   You can also obtain them via e-mail autoresponder at mailto: by next week.

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Read additional articles from Web Marketing Today, Issue 99, May 1, 2001