Theme: Starting an E-Business on a Shoestring. Pt. 4
Issue 96, February 6, 2001

This article contains older information. Go here for newer information on ecommerce and selling online.

In November 2000 I began a series on "Starting Your E-Business on a Shoestring." It IS possible to start a successful on a shoestring. I did it and so have tens of thousands of others. We've considered Step 1. Define a Unique E-Business Niche and Step 2: Devise an Adequate Revenue Plan. These are essential to do first. Then Step 3. Name Your E-Business. In this issue I'd like to pick up that series with Step 4. Assess Your Needs and Resources.

This coming week I'll be moving the wilsonweb.com domain to a new server with greater power -- Solaris OS on a Sun SPARC server, close to the Mae East Internet node, and capable of running Cold Fusion with MySQL. There may be some glitches before everything is settled since I am moving over 800 webpages and some pretty complex operations. If you'll e-mail me and let me know of any problems you experience, it'll help me jump on them quickly and get them fixed. Thanks for your patience.

Finally, I'm right at the end (tonight) of a special offer of my $12 e-book, "A Guide to E-Mail Newsletters" free for those who sign up for one or more opt-in e-mail lists to receive product info. http://www.wilsonweb.com/lists/010131dre.htm Here are the most popular opt-in lists so far:

Why don't you check it out today while there's still time. http://www.wilsonweb.com/lists/010131dre.htm

God bless you,
Dr. Ralph F. Wilson, Editor

P.S. In the next issue of Web Marketing Today I'll be discussing the next step in Starting an E-Business on a Shoestring, Step 5. Obtaining Professional Website Design. I still have some ad space for that issue of you contact me right away. http://wilsonweb.com/ads/rc-newsletter.htm

Step 4. Assess Your Needs and Resources

Most Dot-Com failures came from wanting too much too fast. To bootstrap an online business you need to consider all your resources -- even the ones you hadn't thought of. Read the Article

Review: Email Marketing

If you're seeking to excel at e-mail marketing -- and which of us isn't? -- then you'll find Email Marketing by Sterne and Priore an excellent comprehensive primer. Read the Review