E-Mail Marketing. Part 1: Renting Opt-in Lists for E-Mail Campaigns
Issue 103, September 10, 2001

This article contains older information. Go here for newer information on e-mail marketing.

This month and next, we are focusing on opt-in e-mail marketing.

• The 10 Crucial Elements of an Opt-in E-mail Campaign
• Defining the Opt-in E-Mail Players
• E-Mail Marketing Resources

I'm launching four new ventures this month that should benefit Web marketers everywhere:

1. Internet Marketing Career Center (www.wilsonweb.com/career). Looking for a position? Here's a free place to post your anonymous resume or profile for qualified employers. Looking to employ a Web marketing or e-commerce specialist? You can post jobs FREE for the first 60 days. Why don't you list that position you really need to fill? Do it now while it's free.
2. Web Marketing & E-Commerce Forum (www.wilsonweb.com/forum) is being reactivated. We've got some great moderators in these 17 different sections. You can ask questions here and get feedback from your peers. Free of charge.
3. One-Semester Student Access to the E-Commerce Research Room. This discounted 15-week subscription allows professors of Internet marketing and e-commerce to assign research topics to their classes, with accessibility to 8,400 article and resource synopses and URLs (www.wilsonweb.com/cat). Not available to individual students. This type of subscription requires prior arrangement with your professor. For more information
4. Put Dr. Wilson's Articles on your Website (www.wilsonweb.com/syndicate) Under a brand new syndication plan, you can put nearly any article you find in Web Marketing Today (www.wilsonweb.com/wmt) or Web Commerce Today (www.wilsonweb.com/wct) on your website, using a syndication license designed for your needs. This is not free, but priced according to your site traffic.

I was humbled and excited last Wednesday to be the recipient of the coveted Tenagra Award for Internet Marketing Excellence (www.wilsonweb.com/press/tenagra_award.htm) -- the so-called "Nobel Prize of Internet Marketing." Wow! Upon presenting the award, Dr. Kurtzman referred to me as "THE champion of the small business person that wants to do it him/herself and do it right, but also do it inexpensively." I'm trying to be there for you, my dear readers.

My staff spent about 150 hours this summer going through the 8,400+ article and resource links in the Web Marketing Info Center/E-Commerce Research Room (www.wilsonweb.com/cat). They tracked down the URLs of the 20% of articles that moved and deleted those that couldn't be found. It was a tremendous task, but it should make your research much easier.

Finally, I need your help with two items. I am looking for reviewers for my forthcoming book, Planning Your Internet Marketing Strategy (John Wiley & Sons, Oct 19, 2001) who have a periodical that publishes their reviews. Are you a professional librarian who can submit a review to Library Journal or another library publication? Also, if you have had experience -- good, bad, or ugly -- with renting opt-in e-mail lists, PLEASE fill out my survey (www.wilsonweb.com/survey/optin.cfm). I'll be publishing some of the results and ratings next month.

God bless you,
Dr. Ralph F. Wilson, Editor

P.S. You can purchase a copy of my book Planning Your Internet Marketing Strategy from Amazon USA for an incredible 30% off the already low list price of $19.95. Buy now and it'll be shipped to you as soon as it is available. Your card won't be charged until it is shipped. On Monday 9/10/01 Amazon ranked the book 5,649. Let's push it closer to the top! :-) See the table of contents. Order now from the Amazon site nearest you. US | UK | Germany | France | Japan. http://amazon.com/exec/obidos/ASIN/0471441090/ref=nosim/wilsoninternetse

The 10 Crucial Elements of an Opt-in E-mail Campaign

I've broken down the process of developing an opt-in e-mail campaign into 10 separate and crucial elements. Though I focus on renting opt-in lists, much of the material is relevant to campaigns with your own house list. Read the Article.

Sidebar: Defining the Opt-in E-Mail Players

E-Mail Marketing Resources

You'll find a lot of rich resources on e-mail marketing. Here are some of the best. See the Resources.

New Ecommerce and Web Marketing Articles

Each month our team of link editors scours dozens of online periodicals and resources to find key information on e-commerce and Web marketing. With so much new literature available to you, how do you find what you need quickly and painlessly? Here's a selective and searchable database of article and resource links to help your research and keep you up-to-date in the field. (Links gathered in a given month are usually available during the second week of the following month.)