Banner Advertising, Part 2
Issue 86, July 17, 2000

This article contains older information. Go here for newer information on advertising and affiliate marketing.

Whether or not you design banner ads in-house or outsource them, you'll find this issue on design banner ads helpful.

This month of July we're celebrating Web Marketing Today going over 100,000 subscribers. If you have a newsletter your company publishes, why don't you tell your subscribers about Web Marketing Today. They'll be glad you did. They can subscribe at http://wilsonweb.com/wmt/ or by sending any e-mail to mailto:join web-marketing@laser.sparklist.com Thanks so much for your wonderful support.

God bless you,
Dr. Ralph F. Wilson, Editor

P.S. Why don't you subscribe to our FREE sister publication, Doctor Ebiz, and enter a contest to win a free Logo design from Lounge Lizard Graphics http://www.loungelizard.com worth thousands of dollars. You'll receive a free $12 ebook "Web Marketing Basics" with your FREE subscription. http://doctorebiz.com/offers/banner07.htm

Designing Banner Ads Like a Pro

There's an art to designing banners that get a high click-through rate. Here are some tips that can help you. Read the Article.

Tools and Resource for Designing Banner Ads

We'll tell you the tools you can use to build your own banner ads, as well as some resources to help you find professional services to assist you. Read the Article.

Techniques to Increase Online Store Sales

For my Web Commerce Today subscribers, I just completed a series entitled "Techniques to Increase Online Store Sales" These articles can help serious storeowners improve their stores' sales conversion rate. http://wilsonweb.com/wct/increase-sales.htm

• The series includes 12 vital articles, including:
• "Overcoming the Four Common Barriers to Order Completion"
• "How to Display Products in a Compelling Manner"
• "How to Improve Product Description Copy"
• "Redesigning Your Store's Display Window to Lure Shoppers Inside"

I compare the cost of a subscription to Web Commerce Today ($49.95 annually) to the amount of money these techniques will generate and I chuckle. Take a look at the entire list of articles. http://wilsonweb.com/wct/increase-sales.htm