Web Marketing Today
Issue 67, January 1, 2000

This article contains older information. Go here for newer information on e-mail marketing.

Theme: HTML E-Mail Newsletters

You've noticed it. More and more of the newsletters you're getting come in HTML format. HTML e-mail is finally coming into its own. In this issue we're going to talk about the ups and downs of HTML, and then give you a quick course in how to publish an HTML version of your newsletter. This issue of Web Marketing Today goes out to 81,834 subscribers around the world.

A Marketer's Peek at HTML E-Mail Newsletters

HTML E-Mail is taking off, but it's not easy for marketers. Here's a look at HTML e-mail's promise and problems from a designer and marketer. Read the Article.

A Simple Way to Format HTML E-Mail Newsletters

I've had a number of inquiries about how to set up an HTML E-Mail newsletter. Here's a simple way to do it. Read the Article.

HTML E-Mail Resources

Information on HTML E-Mail are pretty sparse, but here are several to get you started. See the Resources.

E-Mail to the Editor

We've had a good bit of e-mail about long domain names from a recent article, "Are Long Domain Names a Big Deal?" (http://www.wilsonweb.com/wmt5/long-domain-names.htm). Here are some excerpts from our readers. Read the E-Mail.

Odds 'n' Ends

Our site has been featured in Smiley's Picks at Verita Ltd. with four happy faces out of five. We're happy. http://www.verita.com/us/nowontheweb/

We're delighted that our JesusWalk project featured in "Dot.Com Countdown: 7 Steps to E-Business Launch" (http://www.wilsonweb.com/wmt5/jesuswalk-launch.htm) opened on New Year's Day with 2,200 subscribers from 59 different countries. This rapidly-growing international project currently operates with a staff of 15. http://www.jesuswalk.com

I'll be speaking January 20-23 at the Billion Dollar Internet Strategy Setting Summit in Los Angeles. It's not too late for you to get there, but you'll have to hurry. http://wilsonweb.com/adx/redirect.cgi/5?ACCOUNT=wis&BANNER=billwmt

The Millenium Edge

If you're not a subscriber to Web Commerce Today, then you missed a pair of articles vital to small business e-commerce players: "Trends in E-Commerce: Freeze-Frame December 1999" and "Small Businesses E-Commerce Strategies for the Year 2000" (Issue 29, http://www.wilsonweb.com/wct3/issue28.htm). Our subscribers have the edge when it comes to e-commerce. That edge costs only $49.95 annually. And, as I've explained before, your annual subscription gives you 2-1/2 years of back issues, all online for no extra charge. These articles provide the core of the E-Commerce Quick Course that will help you position your company for the new Millenium. What is $49.95 when you compare it against real success (or real failure, for that matter) in your Web business? Subscribe today. http://www.wilsonweb.com/wct/