HTML E-Mail Articles and Resources

by Dr. Ralph F. Wilson, E-Commerce Consultant
Web Marketing Today, Issue 67, January 1, 2000

This article contains older information. Go here for newer information on helpful articles and Internet marketing resources.

The literature on HTML e-mail design, marketing, and implementation is pretty sparse. I've linked to what I could find here. If you find other resources, PLEASE tell me about them so I can share them with other readers.

D.C. Denison, et al., "Revealing the Weak Links of HTML-enabled E-Mail," Web Review, 1/18/1998. Compares e-mail browsers, documents difficulties in creating HTML e-mail newsletters. http://webreview.com/pub/98/01/16/feature/

Edwin Wang, "How to Make HTML E-Mail," OurQuest Online. Step by step information about making HTML e-mail from scratch, with some pointers and tricks. http://www.geocities.com/ResearchTriangle/4182/makehtmlmail.html

"HTML E-Mail Woes," Woody's Office Watch, 12/4/1998. Complaints, but not much help in formatting HTML e-mail that will be seen consistently by various e-mail clients. http://www.zdnet.com/zdhelp/office_help/wow98/wow1204/1204_04.html

Carter Stowell, "All about HTML Email," Web Monkey, 2/26/1998. A helpful technical article on the weaknesses, strengths, and tricks involved with HTML e-mail. http://hotwired.lycos.com/webmonkey/98/08/index3a.html

ZD Net AnchorDesk Change Format page is a great example of making it easy to select the appropriate version for your e-mail software. http://www.zdnet.com/anchordesk/whoiswe/changeformat.html

Woody's Office Watch HTML Mail Readers List. http://www.mcc.com.au/wow/HTMLmail.htm


Read additional articles from Web Marketing Today, Issue 67, January 1, 2000
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