Issue 46, July 1, 1998
Collecting Data for E-Mail Marketing


This article contains older information. Go here for newer information on miscellaneous Internet marketing strategies.

Dr. Ralph F. Wilson, e-commerce consultant Welcome to Web Marketing Today, Issue 46, sent out via e-mail to 41,791 subscribers around the world. This month we are focusing on the theme "Collecting Data for E-Mail Marketing." I hope you find some ideas here you can use on your site. We're also experimenting with a low-cost advertising approach. Take a look at our classified ads offer.

God bless you,
Dr. Ralph F. Wilson,
Editor, Web Marketing Today

Collecting and Using Data from Your Website Visitors

This article helps you get a handle on developing a database from your visitors' responses to online forms, and then marketing to your best prospects via e-mail using an e-mail merge program. Read the article

How to Get Customer Data AND Newsletter Subscriptions

Here are a couple tips which help your forms do double duty. You can not only get subscriptions to your newsletter, but more data than you ever thought. Here's how. Read the article

Taking Privacy Seriously

Here's a call to Web marketers to develop and strictly adhere to a clear privacy policy -- for your sakes and mine, too. Read the article

Advertise in our Newsletters or on Our Site

If you're interested in advertising in Web Marketing Today, you'll like our new opportunities -- and new prices. Ads in the e-mail version reach more than 41,000 subscribers who have an interest in promoting their business on the Web. To find out more about e-mail and banner advertising on our site and in our publications, and to see a demographic profile, look at http://www.wilsonweb.com/ads/

Tips and Tricks from an Expert

Review: Essential Business Tactics for the Net

Essential Business Tactics for the Net by Larry Chase
Essential Business Tactics for the Net
by Larry Chase
(Internet World series, Wiley, May 1998)

A conversation with Larry Chase is always a learning experience. He's either tried something or knows someone who has, and isn't hesitant to share what works and what doesn't. This book is just such a conversation. Written in a chatty style, it's Larry sharing proven tips and tactics.... Read the review. Purchase the book at discount.

A Curious Endorsement

How do you compliment Dr. Wilson by thanking him for not building your site? Read this intriguing endorsement from the English owner of a Spanish fine wines Web store.

Affordable Classified Ads in Web Marketing Today

Have you ever wanted to advertise in the e-mail edition of Web Marketing Today, but just couldn't afford it? Here's an approach you won't want to miss: classifed ads for $6 per thousand subscribers (even lower for the month of August 1998). You'll want to check this out. Read the proposal.. See some examples. Apply for a classified ad right now!
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Three free e-books Subscribe to our free e-mail newsletter — Web Marketing Today®, published to 104,000+ confirmed opt-in subscribers worldwide. Just to encourage you to take this step, I'm including three free e-books that you can download and read: The Web Marketing Checklist: 37 Ways to Promote Your Website, 12 Website Design Decisions Your Business Will Need to Make, and Making & Marketing E-Books, each worth $12 -- just for subscribing. No catch.



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