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"Domain Names" includes 176 items
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  1. Get Ready for .smith, .sports or .love on the Web, by Paul Thomasch, Baseline Magazine, 6-26-2008 Under a new system, individuals, companies or groups could apply to have any string of letters established as a domain name. A company could also change its domain to reflect its brand, so Apple.com could become Apple.mac, for instance.
  2. What Domain Name Is Right for Your Campaign?, by Jeremiah Johnston, iMedia Connection, 5-6-2008 Johnston explains the reasons why utilizing a generic domain name in addition to the company or brand name can make a marketing campaign more effective.
  3. Making Domains Your Business, by Peter T Davis, Site Point, 3-5-2008 Davis defines domaining, offers 2 primary strategies, gives an insider's tips on how to identify, value, buy, and sell domains.
  4. DomainDictionary.com, , Here's a resource devoted to all the information you need to know about Internet domains. This Google AdSense supported site is divided into sections on news articles about domains, domain management and monetization, tools and links, etc.
  5. How To Value A Domain Name, by Stewart Engelman, EntireWeb, 12-18-2007 Discusses the various valuation factors, top level domain (TLD) values, number of words, spelling, monetization potential, generic nature, shorter length, branding potential, etc. Gives some general price ranges.
  6. The Golden Keys of E-Commerce, by Naseem Javed, E-Commerce Times, 10-11-2007 Domain names are like golden keys to online branding and search visibility success, and effective domain name selection and management requires close attention to marketing strategy, domain registration law, and search engine behavior.
  7. Dot-com Names Get Dottier, by Michelle Quinn, Los Angeles Times, 8-29-2007 Thanks to the successful Internet search company with the name "Google," it is fashionable for entrepreneurs to give their companies odd names. Quinn warns that name remorse is common.
  8. 10 Tips for Choosing a Domain Name, by Anita Campbell, Inc. Magazine, 7-24-2007 (1) Make it a dot-com, (2) short and easy to spell, (3) company names and brand names, (4) keywords and household words, (5) personal names, (6) be defensive with misspellings, (7) protect your brand with other extensions, (8) don't forget mobile, (9) avoid long hyphenated URLs, (10) register domains for as long as possible.
  9. Taking Your E-Business Global, by John Gartner, Inc. Magazine, 7-24-2007 Questions whether a single domain name is sufficient or one for each locale in which you do business. Sees multiple domains as a matter of commitment.
  10. Choosing the Perfect Domain Name, by Julia Scheeres, Inc. Magazine, 7-24-2007 Suggests (1) use your business name, (2) be prepared for a challenge, (3) always use dot.com, (4) keep it simple, (5) register alternatives, (6) register your trademarks, (7) consider keywords, (8) use it, (9) don't lose it.
  11. Domain Mismanagement Plagues Search Performance, by Erik Dafforn, ClickZ Experts, 6-13-2007 Discussion of how to use domains properly for best search optimization and visibility. The goal is to make sure that each page of your content is indexed once only. How to deal with proliferating alternate domains, sub-domains, and proper redirects.
  12. The Most Expensive Web Addresses, by Lisa LaMotta, Forbes.com, 6-29-2007 Discusses the recent sale of several high-priced domain names. Many people are now buying a lot of domain names as an advertising tool, rather than as a brand name for their site. Sees industry average of $2000 to $3500 for domain names.
  13. The Myth of the Genius Designer, by Jakob Nielsen, Alertbox, 5-29-2007 Having a good designer doesn't eliminate the need for a systematic usability process. Risk reduction and quality improvement both require user testing and other usability methods.
  14. Don't Buy the Keyword - Buy the Domain, by Matt Bentley, E-Commerce Times, 5-8-2007 Direct navigation marketing, based on acquiring domain names that consumers will guess and type in without searching, is becoming a valuable adjunct to regular paid search marketing. This article lays out guidelines for obtaining useful domains, and techniques for using them effectively.
  15. 'Brandjacking' on the Web, by Arik Hesseldahl, Business Week, 5-1-2007 Hesseldahl reports on a new study by MarkMonitor finding that cybersquatting and other abuses against big companies with well-known brands are on the rise, and how combating the problem is turning out to be a huge challenge.
  16. How Secure Is Your Domain?, Business Week, 3-26-2007 Problems at RegisterFly.com shed light on loose oversight of Net addresses, prompting calls for better oversight of the Web registry industry.
  17. Allegations Fly at Registerfly, by Steve Hamm, Business Week, 3-8-2007 Registerfly.com may not be a very big company, but an extremely ugly falling out between the owners of the registrar of Web site domain names is causing a major headache for 200,000 site owners who registered their sites through it.
  18. Fallen Domains, , Resource helps you spot and secure expired domains that still get traffic related to the keywords that bring people to your site. Less expensive than getting traffic through PPC ads. $24/month for the service. A less expensive and less comprehensive service is available from deleteddomains.com.
  19. SEO: Should You Use Dashes, Underscores or Neither in Domain Names and URLs, by Chris Le Roy, SiteReference, 12-22-2006 A domain name that uses dashes is harder for a customer to remember than without.
  20. Making a Name for Your Site, by Reid Goldsborough, Information Today, 11-15-2006 Reviews basics of domain names: marketing value, selection and registration
  21. Master The Domain Name Game, by Maureen Farrell, Forbes.com, 10-31-2006 Tips on buying memorable domain names. Remember, the .com prefix is the default setting on every browser, if only part of the domain name is typed in. Basic tips of procuring domain names.
  22. A New Wave of Web Addresses, by Catherine Holahan, Business Week, 9-28-2006 Holahan reports that an Irish company is registering new names with a mobile-friendly dot-mobi extension to create new Internet territory populated with pages that are completely compatible with cell phones and personal digital assistants.
  23. ICANN to Cut U.S. Apron Strings?, by Arik Hesseldahl, Business Week, 7-28-2006 Reports on differing viewpoints on control of the Internet as the September 30, 2006 deadline approaches when the agreement between the U.S. and ICANN (Internet Corporation for Assigned Names and Numbers) expires.
  24. Thralow scopes out another niche e-commerce site, Internet Retailer, 7-12-2006 Thralow used to carry spotting scopes on Binoculars.com, but found hunters preferred to purchase them on specialty sites. They purchased SpottingScopes.com for $43K as a niche URL and expect to see first-year sales of $350K. They also own: Telescopes.com , Pans.com, Peepers.com, SimplyHammocks.com, WeatherHunters.com, Telescopes4Kids.com, and Optics4Hunting.com.
  25. Will Your Web Site's Name Cost More?, by Jeffrey Gangemi, Business Week, 6-12-2006 For small businesses, a proposed fee increase, if approved by the Commerce Dept. and the House of Representatives, doesn't appear to be cause for alarm. For industry players, though, big money is on the table
  26. FabulousDomains.com, , Vendor of good, aftermarket domain names offers domain names for a minimum of about $800, and average of about $1200 to $1500.
  27. Subdomains - What Are the SEO Benefits?, by Joe Balestrino, Internet Search Engine Database, 4-21-2006 Balestrino answers: What is a subdomain? Is it hard for a sub-domain to rank well? When should a use a subdomain? What are the SEO benefits? What are the alternatives to a subdomain?
  28. Interesting Facts About Domain Names, by Dennis Forbes, Yafla, 3-29-2006 Here's an article on everything you wanted to know about domain names and were afraid to ask -- letter sequences, length distribution, and on and on. :-)
  29. Securing a Marketing-Rich Domain Name, by Stoney deGeyter, Internet Search Engine Database, 2-15-2006 Offers areas to consider regarding what domain name will best help you achieve your marketing interests.
  30. Hit the Jackpot! How to Find Money-making Domains, by Mara Miller, Site Point, 2-13-2006 How can you ensure you're making the right decision when you purchase registered and expired domains? Miller suggests that you do your research and you'll feel confident in your purchase.
  31. City Dot-coms Still Waiting to Strike it Rich, by Mark Thompson, Online Journalism Review, 1-16-2006 Years ago, a scattered band of savvy wheeler-dealers had the foresight to snap up thousands of dot-com Web addresses composed of the names of cities, counties and other geographic regions. Thompson says these geodomain owners may strike it rich.
  32. U.N. Reports Rise in Cybersquatting, by Bradley S. Klapper, Seattle Post-Intelligencer, 1-25-2006 The U.N. copyright agency reports a 20% jump in "cybersquatting" (abusive registration of trademarks as Internet domain names) complaints in 2005, coming mainly from top tech firms, trendy fashion brands, Hollywood stars and sports personalities.
  33. Brand Marketing: The Dos and Don'ts of Naming, by Stephanie L. Gruner, Inc. Magazine, 3-1-1996 Reprint of an older article on business naming. Approaches include: (1) simply describe what you're selling, (2) connect the name with the strategy, (3) steer away from generic names, (4) don't limit yourself. Gives examples of each.
  34. Thanks to Web Ads, Some Find New Money in Domain Names, by David Kesmodel, Wall Street Journal, 11-17-2005 It's not domain name speculators this time that are buying up domain names, but those wanting to host PPC ads on generic domains, such as mutalfunds.com and videocamera.com
  35. Masters of Their Domains, by Paul Sloan, Business 2.0, 11-18-2005 Discusses how the more generic domains are now in demand again to generate Google AdWords revenue from type-in traffic or direct navigation. Names such as Candy.com, cellphones.com or athletesfoot.com can bring in hundreds of dollars a day.
  36. Single-Letter Domain Names on ICANN Agenda, CIO Today, 12-2-2005 Most single-letter names like "a.com" and "b.com" remain unused. That may soon change as the Internet's key oversight agency considers lifting restrictions on the simplest of names.
  37. What's in a Name?, by Matt Bentley, iMedia Connection, 6-16-2005 Bentley explains how domain name marketplaces aid marketers in securing premium identifiers, noting that a premium domain name is typically one that has already been registered and likely ends in .com.
  38. Euro Group Warns Of Fraud In Coming ".Eu" Internet Domain, by Peter Clarke, Internet Week, 4-22-2005 The European Commission is advising companies and individuals to beware of fraudsters during the run-in to the intended introduction of the .eu top-level domain (TLD) at the beginning of 2006.
  39. Domain Name Business Booming in Post-Dot-Com Era, by Jack M. Germain, E-Commerce Times, 5-9-2005 Update on the domain name resale market finds that prices and sales volume are surging, as the Internet economy stabilizes and improves. Average sale price of e-commerce worthy names in 2004 reached $10,000, as online businesses seek the ideal domain name to drive their brand.
  40. Co. Finds Loophole on '.pro' Web Names, BizReport, 4-7-2005 Discusses actions of uncredentialed company offering second-level names for lawyers, accountants, doctors and engineers without a third-level name.
  41. A Domain By Any Other Name, by Lauren Simonds, Small Business Computing, 3-14-2005 Just about any small business owner who's tried to find an available domain name ending in .com can tell you it's like trying to find the proverbial needle in a haystack. Reports that the .pro domain registration process has gotten much easier.
  42. The power of an obvious URL, Internet Retailer, 3-15-2005 After the name Closeout.com was dormant for 7 years, it was resurrected it in November 03 and in the first month got $12,000 in sales with no marketing.
  43. Ad Programs Drive Record Domain Name Growth, by Jim Wagner, InternetNews Ecommerce, 12-1-2004 Spurred by demand for names that capitalize on search marketing opportunities, new domain names have been registered at record pace over the past 6 months, with the total number of domains registered worldwide now standing at more than 66 million.
  44. Campaign URLs: Readers Respond, by James Hering, ClickZ, 8-31-2004 Is it better to use a campaign URL (www.newcampaign.com) or an extension of the brand URL (www.client.com/newcampaign) in a product-specific marketing campaign? Advice and discussion of the issue from experienced marketers.
  45. Google Phenomenon Critical to Brand Identity, by Naseem Javed, E-Commerce Times, 9-15-2004 In commerce today, the key to success lies in the name: a domain name and URL that brands and distinguishes the company in the global e-commerce arena. It all comes down to how well you can remember the name, how easily you can type it, how easy it is to find through a search engine.
  46. Web Addresses Extending Their Global Domain, by Leslie Walker, BizReport, 6-17-2004 Europe's new ".eu" Internet domain names go on sale in 2005. Internet addresses written in Asian characters went live after years of technical work. Reports other domain possibilities, including merging Internet addresses with phone numbers. to merge Internet addresses with phone numbers.
  47. How to Leverage Expired Domains to Increase Your Rankings and Traffic, by Matt Paolini, MarketPostion Monthly, 5-4-2004 Good article describes current state of purchasing domain names to increase traffic. Five benefits to obtaining old domain names may be available are: getting a better name, keyword-rich names to increase rankings, existing traffic flow, reselling, and built-in link popularity. Explains terminology in expiration lifecycle. Recommends only obtaining relevant domain names.
  48. Six Questions To Spur Web Success, by Naseem Javed, E-Commerce Times, 5-28-2004 Domain name management is of critical importance to today's online businesses and brands. An expert look at 6 issues to consider when mapping out domain name strategy, including the structure and searchability of names, and global naming concerns.
  49. Four Web design errors to avoid, by Joanne Cummings, Publish, 4-21-2004 Forrester Research studied 20 sites and found 4 web design traps: (1) hiding value by omitting key details, (2) turning interfaces into dexterity tests, (3) favoring "white space" over information, and (4) leaving users hanging.
  50. Does Your Domain Name Work Without The ‘www.’?, by Ben Ellis, Affiliate-Net.net, 4-13-2004 Explains how to fix a site domain that doesn't work without the "www." preceding it. Outlines the importance from a branding perspective of having the flexibility of visitors being able to get to your domain name either way.
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