Theme: Shopping Carts, Part 3
Issue 76
January 2004

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This article contains older information. Go here for newer information on shopping carts and transactions.

Dear Friends,

I hope the New Year is being good to your online business. This issue concludes our emphasis on Shopping Cart programs with both an introductory article and an analysis of changes with Yahoo's e-commerce applications.

• Introduction to Shopping Cart Programs
• How Does the New Yahoo! Merchant Solutions Stack Up?

The next issue will include up-to-date information on Search Engine Optimization, including the current Best Practices in this rapidly-moving field.

God bless you,
Dr. Ralph F. Wilson

P.S. This spring I'll be bringing my Internet Marketing Best Practices Briefing to San Francisco Mar 25, Seattle Mar 30, Denver Mar 31, Salt Lake City Apr 27, Phoenix Apr 28, and Los Angeles Apr 29. I hope you'll be able to attend one of those briefings when it gets to a city near you. I visited the Midwest and East in trips in January and February, so won't repeat those locations for a while. http://www.wilsonweb.com/seminar/

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Introduction to Shopping Cart Programs

Just how do shopping cart programs work? What features are important to look for? In this introductory article, Dr. Wilson gives an overview of shopping cart programs, how they operate, and gives you an idea of which features may be important to you. This excerpt is chapter 1 of The Shopping Cart Report, 2004 Edition. This selection is free, and will give you a taste of the kind of content offered to Web Marketing Today Premium subscribers. Enjoy. Read the Article.

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How Does the New Yahoo! Merchant Solutions Stack Up?

In September 2003, Yahoo! switched from its Yahoo! Store product to a more open system, Yahoo! Merchant Solutions. At the same time they switched from a 3% cut of any sales resulting from Yahoo traffic to a PPC approach for products listed on Yahoo! Shopping. Do Yahoo! store merchants still have an advantage? Matt Ledford, who works closely with Yahoo! merchants, gives us his take on the changes and their implications. Read the Article.

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New Ecommerce and Web Marketing Articles

Each month our team of link editors scours dozens of online periodicals and resources to find key information on e-commerce and Web marketing. With so much new literature available to you, how do you find what you need quickly and painlessly? Here's a selective and searchable database of article and resource links to help your research and keep you up-to-date in the field. (Links gathered in a given month are usually available during the second week of the following month.)

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