Survey of E-Mail Marketing Programs
Hosted Programs

Link tracking, etc. Various plans. Begins at $25/month for 250 e-mails, 5 cents beyond that.

Enterprise level application.

Rich e-mail marketing. No prices on website.

Autoresponder system that allows sequential auto responses as well as broadcast messages to list. $19.95/month.

Formerly Postmaster Online. Also known as Business Office Online (BOO). $34.95/month.

$99.95 setup, $29.95/month, 1000 e-mails per month.

Monthly $20 for 1000 emails, $60 for 10K, and up. Advanced ($1000/mo for 100K e-mails) and Enterprise level ($3000/mo for 300K e-mails) allow up to 40 database attributes. Autodetect HTML or text, multiple trackable links with real-time reporting.

Allows HTML, AOL, and text versions, list management, link tracking. Pricing up to 50 free, up to 250 $10/month, up to 2500 $25/month, etc. Can rent opt-in lists from NetCreations through Constant Contact.

Enterprise level, developed by leading ad serving company. No prices online.

Enterprise level. No pricing on website.

No prices on website.

Enterprise level, tracking, etc. No prices on website.

Individually customized e-mail systems. San Diego, CA. No price on website.

Link tracking (counting), list creation and management, campaign management. Setup $100. $25 monthly for 20K e-mails, $75 for 80K, $250 for 500K, and up.

Client marketing system. No prices online.

Billed on number of e-mails sent. $15/M down to $7.50/M. List maintenance, upload lists. Tracks HTML opening stats.

Enterprise level eCRM application. No prices on website.

$29.95/month for up to 10K e-mails per month.

List hosting services based on e-mails sent. Sling Shot Mail $250/month provides message personalization, targeting to demographic characteristics, HTML or text, URL click-through counting (tracking).

Listserving and maintenance, custom domain name, web interface, archives, HTML or text, single or double opt-in. Only prices for LISTSERV Lite online and EASE services.

Venerable mailing list management software to be installed on webserver computer, for various types of Unix. License $2475 for unlimited lists.

Well-known program used to host very large announcement and discussion lists. Got its start in universities. Now widely-used commercially.

Ver 5.0 includes a basic version for announcement and discussion lists, list management, limited mail merge. Pro version allws SQL queries and targeting, conditional content, merge/purge for multiple lists. Can be hosted on various Unix and Windows webservers. Hosted services at SparkList begin at $50 per month minimum, $1 per 1000 e-mails sent. HTML and text. Single and double opt-in. Link tracking for extra charge. See my older review of Lyris. http://www.wilsonweb.com/reviews/lyris.htm

Java-based e-mail application in French and English. Import CSV files, HTML and AOL formats, open and link tracking, e-mail merge from multiple fields. Free trial. Then $175 per 5000 e-mails. Prices lower with higher volumes.

Can gather demographic info on sign-up page, limited uploading, e-mail merge, list maintenance, single or double opt-in. Both click-through tracking by list member. Pricing: free up to 200 messages per month. $29.95 for up to 20K, $49.95 for up to 50K, and up.

Hosts announcement lists ($100 annually) and discussion lists ($200 annually), up to 50K messages a month. $100 set-up fee. List maintenance. E-mail address only.

Web-based personalized messages, text, HTML, and AOL, URL tracking, list maintence, forwards replies. No price on website. Serves primarily Fortune 500 companies with e-mail services.

System for internet marketing and tracking.

Delayed sequential autoresponders, multiple data fields, multiple lists, generates online subscription forms, list maintenance, HTML or text, scheduling, e-mail merging. Standalone or works with MyAffiliateProgram. Click tracking. Silver: $99 set-up, $9.9

Formerly Postmaster General. Designed for high volume. Standard version ($19.95/month for up to 300, $99 for up to 60K) offers text only, message scheduling, list maintenance. Pro version ($39/mo for up to 300, $299/mo for up to 60K) offers HTML messages, multiple database field merging and targeting. Enterprise version ($1999/mo for up to 60K) adds click through tracking, dynamic content merge.

Manages both outgoing compaigns as well as autoresponder follow-up of imported e-mail names and new web sign-ups. Able to handle multiple fields. Audio messaging option. $17.95 monthly. See my recent review in Web Marketing Today. www.wilsonweb.com/reviews/proautoresponder.htm

Enterprise level e-mail campaign management, personalization, integration with corporate data. No prices on website.

Mark Joyner's collection of marketing tools that include follow-up autoresponder, ad tracker, newsletter server, order form creator, and affiliate program. $17/month.

Free version provides list maintenance support for announcement and discussion lists. Topica Email Publisher provides e-mail message creation and scheduling, link tracking, multiple pre-defined and custom fields, 24 subscriber interest fields. $24.95/mo for up to 10K e-mails, $44.95 for up to 25K, $114.95 for up to 100K.

Variety of solutions from lower to higher end. Headquartered in Dublin, Ireland. Serves all continents from a variety of offices.

UnityMail can be hosted on Windows NT or 2000 server. Dynamic content management, URL tracking, targeting by database characteristics using SQL commands from owners databases. Sequential message campaigns, e-mail merging, member control panel.

Premier free, advertising-supported listserver. Lists can be configured for announcement or discussion lists. A group can have multiple moderators with differing levels of permission. Members can share files and pictures, access a flat-file database and chat room. Online archives, both HTML and text messages, welcome messages and mini-site, subscribe using e-mail forms. Yahoo acquired eGroups, now integrated into Yahoo's member services. See my recent comparison of the Yahoo! Groups and the free version of Topica. http://www.wilsonweb.com/wmt7/lserver_free.htm