Trotline Marketing:
Merchant Entrepreneural Thinking
Issue 52, November 15, 2001

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This article contains older information. Go here for newer information on ecommerce and selling online.

Dear friends,

I'm really excited about this month's inteview with Rob Snell, a Mississippi entrepreneur, Yahoo! Store developer, and marketing genius. I've learned a lot, and I appreciate Rob sharing his secrets with all of us.

I just enjoyed a wonderful Thanksgiving. May you have a great Christmas season!

God bless you,
Dr. Ralph F. Wilson

P.S. If you get a bit jaded by this Christmas season, renew your perspective by reading some of my Christmas articles and short stories. One of my favorites is "Joseph's Letter Home" (www.joyfulheart.com/xmas/joseph.htm)

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Trotline Marketing: An Interview with Rob Snell 
Spinning Off Multiple Micro-Focus Stores

I think Rob Snell's approach to using a combination of Yahoo! Store features, Overture.com nickel keyword buys, and fast-moving micro-niche stores shows marketing genius. You'll find some super tips in this interview. A $49.95 subscription to Web Commerce Today will be repaid many, many fold from the insights in just this one interview. Well-known Internet Consultant Mark Welch reported, "I consider this to be one of the most useful articles I've seen this year."  Read the Interview.

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Store-Building Buyer's Worksheet

This comprehensive form allows you to summarize the features of the various shopping cart programs your company is reviewing so you can separate the hype from the facts. See the Worksheet.

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New Ecommerce and Web Marketing Articles

Each month our team of link editors scours dozens of online periodicals and resources to find key information on e-commerce and Web marketing. With so much new literature available to you, how do you find what you need quickly and painlessly? Here's a selective and searchable database of article and resource links to help your research and keep you up-to-date in the field. (Links gathered in a given month are usually available during the second week of the following month.)

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