Email Workshop

by Dr. Ralph F. Wilson, E-Commerce Consultant
Web Commerce Today, Issue 59, June 15, 2002

This article contains older information. Go here for newer information on e-mail marketing.

E-mail Workshop

Word Place, Inc.

http://www.emailworkshop.com

Type: Desktop

$89 to $99 version. 15 day free trial. Text and HTML capabilities, built-in editor, list management, dictionaries in 11 European languages.

E-mail Workshop

Word Place, Inc.

http://www.emailworkshop.com

Type: Desktop

$89 to $99 version. 15 day free trial. Text and HTML capabilities, built-in editor, list management, dictionaries in 11 European languages.

List Size:
25K to 100K

Empl:
2 to 6

Training:
2 hr

Cust Serv: NA

Qual: 3

Ease: 1

Country:
US

Strengths: The feature that allows subscribing and unsubscribing by the receiver without effort by the sender. Ability to do merges.

Weaknesses: Not intuitive. Uses a drawer project holding system.

Missing? Instead of drawers I prefer trees or drop down menus such as explorer uses. The tabs need to be better explained. Perhaps a bar explanation when the curser passes over them.

E-mail Workshop

Word Place, Inc.

http://www.emailworkshop.com

Type: Desktop

$89 to $99 version. 15 day free trial. Text and HTML capabilities, built-in editor, list management, dictionaries in 11 European languages.

List Size:
100 to 1K

Empl:
one

Training:
hr

Cust Serv: 3

Qual: 3

Ease:

Country:

Strengths:

Weaknesses:

Missing?

E-mail Workshop

Word Place, Inc.

http://www.emailworkshop.com

Type: Desktop

$89 to $99 version. 15 day free trial. Text and HTML capabilities, built-in editor, list management, dictionaries in 11 European languages.

List Size:
5K to 25K

Empl:
100 to 500

Training:
5 hr

Cust Serv: 4

Qual: 3

Ease: 4

Country:
UK

Strengths: 1. Reliably sends text emails to list of 20 000 with basic automated subscribe/unsubscribe processing 2. Easy and efficient user interface

Weaknesses: 1. Slow sending messages 2. Lack of personalization features 3. Email address changes adds and removes could be improved

Missing? 1. Integrated SMTP server 2. Personalization 3. Web interface for managing address changes adds removes 4. Mailmerge feature so people always know what email address they have subscribed with


Other articles from Web Commerce Today, Issue 59, June 15, 2002
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