Associations that Build Trust

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One way to establish your business credibility is to associate your site with names known for their integrity. Each of these organizations requires some kind of investigation or accountability from you. In exchange for accountability and some money, you can use the organization's logo on your website.

Here are some to consider:

• BBBOnline. The online version of the Better Business Bureau monitors how member business handle complaints, and provides a reference to consumers on what kinds of complaints have been registered. In addition to their "Reliability Seal" program, BBBOnline also offers a "Privacy Seal" for both kids sites and general sites. http://www.bbbonline.com
• TRUSTe. Helps monitor privacy statements and policies. http://www.truste.com
• BizRate.com. After an online sale, buyers can rate the merchant on BizRate, and the aggregate of this rating scale is open to shoppers on the site. http://www.bizrate.com