Theme: Sale Pricing Strategies
Issue 45, April 15, 2001

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This article contains older information. Go here for newer information on ecommerce and selling online.

This month I'll be discussing:

• Sale Discount Strategies that Influence Shopper Behavior
• Reader Feedback on HipHip's Merchandizer
• E-Commerce in China
• Review: Selling Online

If you're looking for an inexpensive way advertise, consider a 2-Line Ad in Web Marketing Today, reaching 115,000+ subscribers for only $250 (that's just a hair over $2 CPM).

I wish you every success selling online!

God bless you,
Dr. Ralph F. Wilson, Editor

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Sale Discount Strategies that Influence Shopper Behavior

You can substantially increase sales in your online store by developing periodic sales that can bring increased profits. Here are both the tools and strategies you need to do this correctly. Read the Article

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Reader Feedback on HipHip's Merchandizer

I seldom include letters to the editor that rave about e-commerce products -- too often they're set up by PR departments. But this one is believeable. Read the e-mail

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E-Commerce in China

An update on how a country with few credit cards can carry out effective e-commerce. Read the article.

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Review: Selling Online

Here's my pick for the best general book in print for online merchants. I explain why. Read the Review.

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New Ecommerce and Web Marketing Articles

Each month our team of link editors scours dozens of online periodicals and resources to find key information on e-commerce and Web marketing. With so much new literature available to you, how do you find what you need quickly and painlessly? Here's a selective and searchable database of article and resource links to help your research and keep you up-to-date in the field. (Links gathered in a given month are usually available during the second week of the following month.)

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