Services to Support the Online Sale by Dr. Ralph F. Wilson E-Commerce Consultant

Increasing Customer Confidence
Instant Person-to-Person Sales Support
Sometimes a little hand-holding is necessary to consumate a sale. But how can you provide instant personal contact with your customers without spending an arm and a leg. We discuss some low cost and enterprise-level systems that you can set up rather easily. It's easily worth an annual subscription to Web Commerce Today. I hope you'll agree. READ THE ARTICLE

Extra Resources
Related Articles on Customer Service
Our E-Commerce Research Room and Web Marketing Info Center both collect links to articles on all aspects of online customer service. Articles and resources especially suited to online stores. These require a subscription to Web Commerce Today. General links on Customer Service are accessible for no charge. Enjoy!

Dressing Room
How Will It Look on Me?
We're seeing the earliest examples of dress-me-up-models in higher end stores. This one is My Virtual Model in Lands' End. If you're selling apparel, this is something you ought to consider seriously. Art.com does the same thing with picture frames to go with your print. Read the article.

Seybold's book has been on Amazon.com's Hot 100 Bestseller list for weeks. She starts with customers. Success is figuring out how to make life easier for customers. Examples from National Semiconductor, Hertz, National Science Foundation, Wells Fargo, iPrint, and Boing. We'll be reviewing this book soon. In the meantime, you may purchase the book at discount.

Review: IBM HomePage Creator
In our E-Commerce Research Room you'll find reviews of scores of shopping cart programs. While access to those requires a subscription to Web Commerce Today, we've reviewed IBM HomePage Creator and make it available to you at no charge. Our conclusion: this is well priced for stores with a very few products, but lacks scalability and is clumsy to work with. Developers and even small stores need to look elsewhere. Read the Review.