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 Joyful Heart
Renewal Ministries: Internet Bible studies, articles, and stories
Theme: Selecting Shopping Cart Software
Issue 19, February 15, 1999    ISSN 1094-9001
Browsing & Buying
Dr. Ralph F. Wilson, Editor What I Look for in Store-Building Software
by Dr. Ralph F. Wilson
E-Commerce Consultant
Selecting store-building (shopping cart) software for your online store is one of the most important decisions you'll make, since you'll have to live with the consequences for years. In this article I discuss five criteria I use to determine which program to use in a cyberstore. This is the sort of article that helps a consultant add value to a client, and could save many thousands of dollars in mistakes at a crucial stage. Well worth subscribing to Web Commerce Today. READ THE ARTICLE.

Increasing Customer Confidence
Real People Build Trust
Trust is a key element of whether or not people will finally decide to click the "Complete Order" button in your onine store. This article tells you how to build trust by displaying "real people" in your store. It's easily worth an annual subscription to Web Commerce Today. I hope you'll agree. READ THE ARTICLE

Extra Resources
Related Articles on Building Trust

Dean Cruse, "Give a Little of the Human Touch," ClickZ, January 5, 1999.

Ralph F. Wilson, The Lights Are On. Is Anybody Home? 8 Confidence Builders to Grow Your Online Business," Web Marketing Today, September 1, 1998.
E-Commerce Book

Creating Stores on the Web

Creating Stores on the Web
Creating Stores on the Web
by Cataudella, Sawyer, and Greely

Here is a book designed to help small businesses learn the nuts and bolts of setting up an online store. Read the Review. You may also purchase the book at discount.

Ongoing Series
Non-US Credit Card Gateways
Two months ago we surveyed six credit card gateway systems available to merchants with a US bank merchant credit card account. This issue we extend that to applications that can be used in Europe, Asia, Latin American, and Australia -- even if you don't have a merchant credit card account. READ THE ARTICLE.

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