Issue 13, August 15, 1998 ISSN 1094-9001
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If you could just boost your conversion rate -- the percent of shoppers in your store who actually make a purchase -- your online store could do much better. The good news is you can do a lot to increase sales without increasing the traffic flow to your site. This issue gives many ideas about fine-tuning your online store for sales.
God bless you,
If this article were to help you increase your completed sales by 25%, don't you think it'd be worth an annual subscription to Web Commerce Today. READ THE ARTICLE
A Checklist of Tips
Arm Yourself with Additional Resources
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Open since November 1996, The Disney Store Online has had time enough to see what raises the conversion rate and incorporate it into their store design. Come along and take a look at some of their techniques through our eyes. Read the Article
Understanding Electronic Commerce Understanding Electronic Commerce (Strategic Technology Series) by David R. Kosiur Microsoft Press, 1997, softcover) A good overview of e-commerce, considering the overall issues and value propositions. Little here, however, on actual implementation details. Click here to purchase the book at a discount. 
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Moving Shoppers toward the Checkout Stand
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