Theme: Globalizing Your Store
Issue 6, January 15, 1998 ISSN 1094-9001
Report from Europe
A Wealth of Information
Export Information. Enough links to lead you to all the export information you'll need.
Marketing Internationally. Design tips for cross-cultural specialists
Global Business Centre, a wealth of resources grouped according to language from Euro-Marketing Associates.
E-Commerce Trends
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You've decided that your website doesn't do the job, but you don't think you can afford real store-building software? In this article we point to five low-cost alternatives, from $250 to $1,200 per year. One of these may be just right for your small store. Read the article
Featured Book of the Month  Creating Killer Web Sites (Second Edition), by David Siegel (Hayden Books), describes the art of building "third-generation" web sites. Your store deserves the highest quality look possible, and Siegel's book tells you how. He is particularly good at explaining how to build pages with tables. He not only explains the "one pixel spacer" trick, he also introduces you to its successor, the non-breaking space. That this book is in its second edition says something about its value -- and its popularity. Purchase Creating Killer Web Sites at Discount |
Preparing Your Online Store for International Shoppers
by Bill Dunlap
Just back from the Continent, Bill fills us in on the progress of e-commerce in Germany, France, and other countries. Companies in Europe are about 12 to 18 months behind companies in the US, he says, but working hard to bridge that gap. Sample newsletter. We respect your privacy and never sell or rent our subscriber lists. Subscribing will not result in more spam! I guarantee it!