Video: 1. Introduction to Search Engine Optimization (9:37)
How to Achieve Top Search Engine Rankings
This entire 9-session video series "How to Achieve Top Search Engine Rankings" is open to paid subscribers to Web Marketing Today Premium for viewing online. The DVD may be purchased for personal use or use by licensed educational institutions. It may also be licensed for viewing in seminars, staff training, and conferences for an additional charge. The total instructional time on the DVD is approximately 1 hour 40 minutes.
The following video is the 9:37 minute introduction to Search Engine Optimization (SEO). It discusses why SEO is so important compared to other promotional approaches, such as Paid Search (PPC advertising), banner ads, e-mail advertising, etc. From a cost approach, for most companies, SEO is a no-brainer! The first video uses YouTube.
View the next video in the series: 2. Keyword Research and Baseline Ranking (7:39)
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