How to Optimize Video for Marketing on the Web - Grant Crowell (6:42) Dr. Ralph F. Wilson Web Marketing Today - Feb 17, 2009

In this video interview video expert Grant Crowell explains how small businesses can use video effectively to market their businesses on the Web. He explains that how-to, best practices, and tips videos build trust, and lend themselves to writing keyword-rich text around them for SEO. Other videos can feature product demonstrations, warnings, what to look for in a product or service. Videos for the Web need to be in a proper format for search engines and should be short -- but can be linked to each other in a series on YouTube, for example.

Grant Crowell is a media analyst for ReelSEO.com that features video SEO, online video marketing, and Internet video trends. This interview was recorded at PubCon in Las Vegas, November 2008.