Videos on Internet Marketing and E-Commerce

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How to Measure the Web's Effect on Offline Sales with Chris Kerns (7:24)
In this video interview Web analytics expert Chris Kerns explains various ways to track the effect of the web on a company's offline sales. He surveys methods that (1) track coupons, (2) ask customers in post-sale surveys, and (3) listen in on social media. Jul 20, 2010 - 11:46:56 AM

Configuring Tags Correctly in Google Analytics with Caleb Whitmore
In this video interview web analytics expert Caleb Whitmore explains the importance of getting the JavaScript tags correct on your site so they'll feed accurate data to Google Analytics. Errors in these tags lead to inaccurate data in your reports. Jul 13, 2010 - 2:27:47 PM

What Your Web Designer Needs to Know about Your Business with Sandra Niehaus (4:10)
In this video interview, conversion expert Sandra Niehaus discusses vital elements that your website designer needs to understand about your business -- your business goal, your audience, and the goal of the particular element the designer is assigned to. Jul 6, 2010 - 5:30:16 PM

How to Leverage the 'Long Tail' of Search with Eric Enge (8:13)
In this video interview, SEO expert Eric Enge first explains the meaning and importance of optimizing for multi-word, "long tail" search terms. Then he describes a technique his firm has used to produce for clients webpages optimized for long tail terms. Jun 29, 2010 - 7:14:08 AM

How to Set Your Content Free with Andy Beal (6:09)
In this video interview, marketing consultant Andy Beal explains how you can promote your site by hosting images, videos, and PowerPoint slides on various sharing sites. Jun 22, 2010 - 4:44:19 PM

Components of Good Direct Response Landing Pages with Tim Ash (6:30)
In this video interview, landing page expert Tim Ash discusses the three major components of a direct-response landing page and how to arrange them in a clear visual hierarchy. He develops two separate areas of the page: an 'action block' and a right-hand column that provides assurances to customers. Jun 15, 2010 - 4:55:24 PM

How Your Graphic Designer Can Hurt Your Conversion Rate, with Tim Ash (7:05)
In this sometime crazy video interview -- subtitled "Shoot our graphic designer in the head to improve conversions" --  landing page conversion expert Tim Ash explains how graphic designers often get in the way of the conversion on a landing page project. He offers three suggestions to help designers learn how to submit their creativity so that they can work with the conversion process to maximize sales. Jun 8, 2010 - 2:09:25 PM

How to Conduct a Simple User Test with Jakob Nielsen (7:12)
In this video interview, usability pioneer Jakob Nielsen explains how to conduct a simple user test. He explains how just five user tests can yield a great deal of insight and offers tips on how to conduct such a usability test. Then he share pros and cons about the online tool UserTesting.com Jun 1, 2010 - 3:48:21 PM

How to Get the Most from Goals in Google Analytics with Caleb Whitmore (7:27)
In this video interview, web analytics expert Caleb Whitmore explains a number of ways you can learn about visitors to your website through setting up appropriate 'goals,' a technical term in Google Analytics. What you learn can then help you improve your site. He suggests appropriate goals for both e-commerce and non-ecommerce sites. May 25, 2010 - 3:00:42 PM

How Mobile Marketing Can Help Small Businesses with Jakob Nielsen (8:14)
In this video interview, usability pioneer Jakob Nielsen discusses how marketing to mobile devices is a very fast growing marketing, which has now come into its own, with even greater growth projected. Any local business can benefit from mobile site optimization. May 11, 2010 - 5:59:48 AM