Videos on Internet Marketing and E-Commerce

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How to Write the Very Best PPC Ad - with Joseph Kerschbaum (5:32)
In this video interview, paid search expert Joseph Kerschbaum offers several tips that will help you write an effective PPC text ad. He explains how to write a relevant ad and then how to test 2 or 3 variations to get the most effective ad that will raise your Quality Score, increase click-throughs, and reduce the cost per click. Feb 7, 2012 - 7:32:48 PM

How to Have a Small Business Presence on Facebook - with Krista Neher (5:32)
In this video interview, social media expert Krista Neher offers some tips for small business fan pages on Facebook, where businesses want to get in front of 800 million Facebook users. She sees Facebook as better at increasing loyalty of existing customers than gaining new customers. Jan 31, 2012 - 12:10:48 PM

What Role Should SEO Play in Your Business? (and how to figure it out) - with Eric Enge (8:17)

In this video interview, SEO expert Eric Enge examines for the novice what Search Engine Optimization is, and what it can do for your business. Enge looks at the purpose of SEO, explains how to assess what percentage of your marketing budget to get new customers this way, and describes how to avoid SEO scams.

Jan 17, 2012 - 8:45:35 PM

How to Develop a Successful Social Media Campaign - with Eric Enge (8:32)
In this video interview, Internet marketing expert Eric Enge outlines the various steps involved in developing - and experimenting with - a social media campaign. He explains the opportunities as well as the pitfalls of the process. Jan 10, 2012 - 10:59:09 AM

How Risky Linking Can Hurt Your Rankings - with Todd Friesen (5:44)
In this video interview, SEO expert Todd Friesen explains how over-optimizing keywords can get you in trouble, so that Google will downgrade you for what it perceives as unnatural linking patterns. Then he describes how to fix such a problem to regain your rankings. Dec 27, 2011 - 2:43:37 PM

The Effect of the Panda Update on Your Content Strategy - with Arnie Kuenn (8:41)
In this video interview, SEO expert Arnie Kuenn explains how content marketing strategies have changed since Google's 'Panda' update in February 2011 downgraded the rankings of many content-heavy sites, due to duplicate or poor quality content. Kuenn explains what factors are believed to be used by Google to detect poor content and what to do to generate better quality content. Nov 29, 2011 - 7:14:55 PM

How to Generate Content Ideas - with Arnie Kuenn (6:01)
In this video interview, Internet marketing expert Arnie Kuenn offers several tips to help you come up with new content ideas. He outlines a step-by-step approach to keyword research, accessing Q&A sites and using Open Site Explorer to develop ideas, then a content calendar to execute your strategy. Nov 15, 2011 - 12:38:21 PM

The Money Is in the E-mail List - with Craig Eubanks (6:10)
In this video interview, copywriter and direct marketing expert Craig Eubanks discusses the value of an e-mail list to a small business. Your two most valuable assets are your list of (1) your prospective customers and (2) your existing customers. E-mail enables you to reach both directly. Nov 8, 2011 - 2:56:11 PM

How to Improve Your Google AdWords PPC Text Ad Copy - with John Marshall (7:22)
In this video interview, Internet marketing pioneer John Marshall explains how to write more effective text ad copy for your Google AdWords PPC campaigns. The problem, says Marshall, is that the business owner is usually too close to their business to write good ad copy. Marshall explains three ways to improve your ads. Nov 1, 2011 - 4:12:25 PM

What to Do When You Inherit a PPC Campaign - with Kevin Lee (6:51)
In this video interview, PPC expert Kevin Lee explains what you need to do when you inherit an old PPC campaign. It's time to clean-up and integrate old add ons over the years, consolidate duplications, and correct errors that are costing you money. Here's how to approach it. Nov 1, 2011 - 2:14:14 PM