Marketing Tools video

How to Prepare Your Site for Mobile Visitors with Michael Martin (5:29) Dr. Ralph F. Wilson , Web Marketing Today - Sep 7, 2010

In this video interview mobile search expert Michael Martin offers a series of tips on how to make your website easily accessible to mobile devices.

Martin recommends keeping the mobile site in your main domain, not creating a separate .mobi domain that will lessen your SEO effectiveness.

Instead of a .mobi domain, Martin suggests setting up your site for "user agent detection," which looks for the browser identifier for each visitor. Once a site recognizes that the visitor is on a mobile device, then it renders the site in a mobile-friendly way using a separate CSS (Cascading Style Sheet). This way you don't have to duplicate content.

To make your site mobile-friendly:

• Declare a DOC type that conforms to the mobile standard
• Make sure you pages load quickly
• Enable touch-friendly code for mobile touch screens

Martin notes that Flash currently works on mobile devices with a Android 2.2+ operating system, though JavaScript seems pretty well integrated into newer devices.

Michael Martin of Mobile Martin provides a mobile SEO consulting service in the San Diego area, as well as Android implementation. This interview was recorded at the Search Engine Strategies Conference in San Francisco, August 17-18, 2010.