Marketing Tools video

Is Mobile Search Marketing Finally Here? with Michael Martin (3:17) Dr. Ralph F. Wilson , Web Marketing Today - Aug 31, 2010

In this brief video interview, mobile search marketing expert Michael Martin indicates that after many promises in previous years, 2010 is actually the year when mobile takes off.

Martin observes that conversion rates for mobile devices is at least four times higher for local searches, than from other types of browsers. The reason is that with mobile devices, most people aren't really doing "search" for research purposes, but doing "finding" for something close that will meet an immediate need.

High-end mobile devices have a GPS connection now. But even without GPS, mobile devices are considered to have local intent, so a search for "pizza" made from a San Diego location will show pizza locations in the local area.

In the US in 2010, about 25% of people currently have Internet-capable mobile devices. But that is expected to skyrocket to 50% within a year, since people tend to get new cell phones every couple of years.

The number of modern smart-phones is mushrooming. New platforms are available, as well, including the new Android platform.

Michael Martin of Mobile Martin provides a mobile SEO consulting service in the San Diego area, as well as Android implementation. This interview was recorded at the Search Engine Strategies Conference in San Francisco, August 17-18, 2010.