Marketing Tools video

The 5 Ps to Successful Online Video with Grant Crowell (6:40) Dr. Ralph F. Wilson , Web Marketing Today - Dec 22, 2009

In this video interview business video specialist Grant Crowell gives highlights of keys to successful business video, using the 5 "P"s -- Plan, Practice, Publish, Promote, Perform.

In the area of publishing, Crowell encourages you to feature the video on your own site, plus look for sharing platforms such as YouTube, blip.tv, How-To.com, and eHow.com. He mentions TubeMogul.com as a prime distribution site.

For promoting, Crowell recommends on-page optimization of such factors as title, description, tags, and a hyperlink where allowed. WordPress plug-ins are available for bloggers. If possible, make a video section on your own site so you can submit a media RSS feed and submit a Google video sitemap.

Performance metrics are available on YouTube Insight. The comments metric is a gauge of how engaged people are with your videos. Google Analytics can tell you where people are coming from and what they do after watching the video.

Grant Crowell is a video marketing and SEO specialist for ReelSEO.com which offers online video news and solutions -- "Keep it Reel." This interview was taped December 8, 2009 at the Search Engine Strategies Conference in Chicago.