SEO
What Role Should SEO Play in Your Business? (and how to figure it out) - with Eric Enge (8:17)In this video interview, SEO expert Eric Enge examines for the novice what Search Engine Optimization is, and what it can do for your business. Enge looks at the purpose of SEO, explains how to assess what percentage of your marketing budget to get new customers this way, and describes how to avoid SEO scams.
Jan 17, 2012
How to Point Google to the Country You're TargetingGoogle can get confused about the language and/or country you're targeting, meaning your site isn't deemed as relevant. In this article, Anne Kennedy examines 8 signals that will help Google see precisely the country and language group your webpages are targeting overseas. Jan 10, 2012
5 Ways to Identify Shady SEO AgenciesYou've probably got e-mail and phone calls from SEO vendors who say they'll get your site to the top of the rankings. But not all these people can be trusted. In this article, SEO expert Brandon Dennis offers 5 ways to spot some of the shady companies. Take a look at this 'heads up.' Dec 27, 2011
How Risky Linking Can Hurt Your Rankings - with Todd Friesen (5:44)In this video interview, SEO expert Todd Friesen explains how over-optimizing keywords can get you in trouble, so that Google will downgrade you for what it perceives as unnatural linking patterns. Then he describes how to fix such a problem to regain your rankings. Dec 27, 2011
How the Panda Update Changes the Game for E-commerce Sites - with Todd Friesen (6:45)In this video interview, SEO expert Todd Friesen, explains how the Panda update to Google's ranking algorithm hit e-commerce sites hard -- and what they can do to regain their rankings. Dec 13, 2011
The Effect of the Panda Update on Your Content Strategy - with Arnie Kuenn (8:41)In this video interview, SEO expert Arnie Kuenn explains how content marketing strategies have changed since Google's 'Panda' update in February 2011 downgraded the rankings of many content-heavy sites, due to duplicate or poor quality content. Kuenn explains what factors are believed to be used by Google to detect poor content and what to do to generate better quality content. Nov 29, 2011
How to Generate Content Ideas - with Arnie Kuenn (6:01)In this video interview, Internet marketing expert Arnie Kuenn offers several tips to help you come up with new content ideas. He outlines a step-by-step approach to keyword research, accessing Q&A sites and using Open Site Explorer to develop ideas, then a content calendar to execute your strategy. Nov 15, 2011
How to Conduct Global Keyword ResearchIf you decided to expand your business globally, you'll need to do effective research in order to get people to your site -- both organic and paid search customers. In this article, global Internet marketing expert Anne Kennedy explains the pitfalls and how to get around them. Oct 18, 2011
What Is the Future of Organic Search - with Bruce Clay (6:32)In this video interview SEO industry leader Bruce Clay discusses where organic search has been and where he sees it going. Some of his observations include trends with text marketing, Facebook changes, and Google Plus. Oct 18, 2011
5 Analytics Mistakes Small Business Owners Make (and How to Avoid Them)In this article, SEO expert Dev Basu describes the 5 most common mistakes that he see's small businesses making with regard to Google Analytics. He provides simple explanations of why these mistakes hurt you and easy fixes to get back on the right road so you can see what's happening in your business. Oct 4, 2011
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