Recent Articles on Internet Marketing for July 6 Dr. Ralph F. Wilson , Web Marketing Today - Jul 6, 2010

Josh Dreller, 11 Inventory Sources For Keyword Marketers, Search Engine Land, 2 July 2010. Discusses various venues that provide keyword marketing (PPC) ad opportunities: search retargeting sites, Facebook, in-text advertising, buy the page after a search click, Internet Yellow Pages, shopping engines, publisher-based search term targeting, via display, Twitter, mobile search, and content and editorial links.

Ron Jones, Local Search Visibility 101, ClickZ, 28 June 2010. Discusses Google Places (formerly Local Business Center), local contact information, local search directories, local membership organizations, and comments and customer reviews.

Heidi Cohen, 7 Actionable Facebook Tactics for Marketers, ClickZ, 28 June 2010. Discusses ways to promote yourself on Facebook.

Hollis Thomases, Why Online Video Ads Should Be in Your Media Plan -They rock! ClickZ, 29 June 2010. Shows a graph from Nielsen that shows how premium online video beats TV ad performance across the board, in general recall, brand recall, message recall, and likability.

Crispin Sheridan, Universal Search: Are Your Marketing Efforts Evolving With the Times? ClickZ, 30 June 2010. Explains why multiple rankings and cross-linking provide reasons why your company should be optimizing for universal search.

Simms Jenkins, Five Missed Opportunities for Acquiring E-Mail Subscribers, ClickZ, 1 July 2010. Opportunities for getting more e-mail subscribers can be found through direct mail, mobile, experiential marketing, catalogs and packaging promotional inserts, as well as ideas for pure e-commerce companies.

Amanda Simmons, 5 Tips To Improve Conversion On B2B Landing Pages, Search Engine Land, 30 June 2010. Tips include building trust, featuring a compelling call-to-action, simplifying and testing registration forms, expanding and enhancing content, and ongoing testing.

Brian Massey, Six Risk Reversal Tactics For B2B Lead Generation, Search Engine Land, 30 June 2010. To remove a visitor's sense of risk: don't ask for contact information, remove risky fields, make forms optional, emphasize respect of privacy, ask for opt-in, allow opt-out at any time, spell it out clearly.

Tom Bishop, Adapt Your Marketing to the Five B-to-B Decision Stages, Direct Magazine, 24 June 2010. Discusses how to apply a unique message to each of the 5 B2B buyer decision stages: problem solving, solution seeking, criteria development, application testing, and final purchase.

Greg Sterling, Study: Three-Word Queries Drive Most SEO Traffic, Search Engine Land, 28 June 2010. Shows ad network data published by Chitika from examining 41 million search queries June 13-19. Search traffic was: one-word 14%, 2 words 19%, 3 words 26%, 4 words 17%.  But ad click rates were different. The highest ad click rates were for queries of 5, 6, and 4 words.

Melanie Topel, 4 Tips To Go Global With B2B Search Marketing, Search Engine Land, 21 April 2010. Tips about establishing one's presence, care in choosing markets for entry, research, and localized content.