Recent Articles on Internet Marketing for June 29th Dr. Ralph F. Wilson , Web Marketing Today - Jun 29, 2010

Carrie Hill, "Using PPC Ads to Fine Tune Your Organic Ad Copy," Search Engine Land, 25 June 2010. Suggests treating page titles and meta descriptions as ad copy. To test for best results, set up as alternate PPC ad tests to pick a winner sooner.

Ed Henrich, E-mail Testing Inspiration, ClickZ, 24 June 2010. Discusses aspects of a great e-mail testing methodology: (1) be curious, be careful, (2) plan, (3) be optimistic, don't give up, and (4) learn. Helpful.

Kevin Lee, Preparing for 'MicroHoo,' ClickZ, 25 June 2010. Since Microsoft adCenter is absorbing Yahoo Panama PPC operations, PPC advertisers need to consider several changes. Lee encourages looking especially at dynamic keyword insertion (DKI), budget caps, and changes in conversion.

Damien Bianchi, 8 Easy Ways To Monitor The SEO Your Competition Is Doing, Search Engine Land, 24 June 2010. Identify your top 10 keywords that are business critical. The install a tool like SEOQuake to see ranking factors for your keywords.

Josh Dreller, Two Advanced Tactics For PPC Copywriting, Search Engine Land, 24 June 2010. Suggests a dozen directions on which to write ads, then suggests writing two of each per ad group to find which perform best. Also tips on using dynamic keyword insertion in your ads.

Ken McGaffin, Keyword Basics Part 5: Building keyword rich inbound links, Wordtracker, 01-May-2010. Suggest to people how you'd like them to link to you, using keyword rich links, plus directory links, press releases, articles and blog posts, etc.

Greg Finn, Quality & Originality: The Keys To Viral Success, Search Engine Land, 22 June 2010. Gives startling examples of effective viral videos and images that require quality and originality.

Stefan Pollard, an e-mail expert with Lyris HQ, died recently. We'll miss his immense contributions to the field. Here are a few of his featured articles:

• 10-Point Email Quality-Control Checklist, Lyris HQ, 10 Feb 2008.
• How to Grow Your Opt-in Email List: the Ultimate Guide, Lyris HQ, 02 Apr 2007.
• How Valuable Is Your Email? Lyris HQ, 28 May 2008. 6 ways to increase value.
• 8 Tips for a Stronger Call to Action, Lyris HQ, 8 May 2007.
• Email Design: How to Design for Blocked Images, Lyris HQ, 14 July 2008.

Chris Silver Smith, Double Your Traffic Using Optimal Category Names, Search Engine Land, 21 June 2010. An introduction to finding your best directory categories.

Larry Chase, 6 Quick Tips for Lifting Response Rates, Search Engine for Marketers, 28 June 2010. Actionable tips for landing page optimization, sales, SEO marketing, copywriting, e-mail marketing, and PPC marketing.