Recent Articles on Internet Marketing for June 22nd Dr. Ralph F. Wilson , Web Marketing Today - Jun 21, 2010

Jakob Nielsen, Website Response Times, Alertbox, 21 June 2010. Slow page rendering today is typically caused by server delays or overly fancy page widgets, not by big images. Users still hate slow sites and don't hesitate telling us.

Siddharth Shah, The Subtle Science Of Bidding Part 1: The Real Story, Search Engine Land, 18 June 2010. Concludes: position is only an artifact of the auction, dramatic bid changes can adversely affect CTR estimates, and #1 isn't always best.

Ken McGaffin, Keyword Basics Part 4: Using keywords in website copywriting, Wordtracker, 1 May 2010. Carefully illustrated by screen shots, and 11 steps to using keywords in writing.

Jeanne Jennings, Case Study: 160% Lift in Clicks on E-mail Newsletter Ads, ClickZ, 14 June 2010. Shows how a redesigned HTML newsletter got better customer response. Shows before and after and discusses principles.

Ron Jones, Landing Page Optimization 101, ClickZ, 14 June 2010. Basics on landing pages.

Simms Jenkins, Four Missed Opportunities for Acquiring E-mail Subscribers, ClickZ, 17 June 2010. Explains how businesses can get e-mail subscribers at point of sale, call center, in-store experience, and sales calls/marketing collateral.

Ian Lurie, 8 Canonicalization Best Practices In Plain English, Search Engine Land, 17 June 2010. Explains how to avoid duplication on your site by giving each article a single, official URL. Rules to help you do this.

Eric Papczun, Why You Should Adopt HTML5 -- Now, Search Engine Land, 17 June 2010. Discusses some of the advantages of HTML 5 as they relate to video.

Michael Gray, How To Use Linkedin To Generate Business, Search Engine Land, 15 June 2010. LinkedIn primer for professionals.

Eric Enge, SEO Implications Of Google’s “Reasonable Surfer” Patent, Search Engine Land, 14 June 2010. On May 11, 2010, Google was granted a new patent that basically states that all links on a page do not have to carry (or pass) the same weight. The concept is that the value a link should pass to a target page will be largely based on the probability that a user would click on it. Explains implications.

Tom Leung, My Business Got A Bad Review. Now What? Search Engine Land, 14 June 2010. Explains "reputation management," what to do if someone trashes you online.