Recent Articles on Internet Marketing for June 15th Dr. Ralph F. Wilson , Web Marketing Today - Jun 15, 2010

Stephan Spencer, 29 Worst Practices & Most Common Failures: SEO Checklist Part I, Search Engine Land, 10 June 2010. Uses a checklist with explanations to highlight good vs. bad SEO practices.

Paul, New Email Metrics: Two seconds to make an impression, Litmus Blog, 08 June 2010. Data collected from new Email Analytics tool demonstrates that, on average, 51.1% of readers spend less than 2 seconds looking at your e-mail.

Tamara Gielen, Reasons for not regularly opening email marketing messages, Be Relevant! 11 June 2010. Show graphic from eMarketer based on e-Dialog Center for Digital Marketing Excellence that ranks reasons e-mails aren't opened, beginning with "They come too frequently" (59%) and "I am not interested in the product or service" (55%).

Sean Carton, (Post) Modern Marketing Myths: Busted, ClickZ, 7 June 2010. Discusses a number of common myths related to: social media, print and catalog advertising, online display ads, mobile devices, video games, etc.

Harry Gold, Sparking Conversions: 10 Easy Calls to Action, ClickZ, 8 June 2010. All ads need a call to action to get a good response. Discusses various types.

Gary Stein, Caffeine: How Google's New Approach to Indexing the Web Changes Everything, ClickZ, 11 June 2010. Google's "caffeine" algorithm to index often-changing content affects SEO.  Suggests using social media, experimenting and exploring, and watching competitors closely.

Nick Usborne, 3 ways in which low quality content can damage your business, Wordtracker, 10 June 2010. Low quality content: (1) doesn't fool Google any more, (2) doesn't get shared, and (3) damages your brand.

Ken McGaffin, Keyword Basics Part 3: Choosing your best keywords, Wordtracker, 1 May 2010. Intro to selecting keywords using a keyword selection tool.