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Recent Articles on Internet Marketing for June 8thDr. Ralph F. Wilson , Web Marketing Today - Jun 8, 2010 |
Here are a few recent articles and resources I've found last week that might interest you.
Shari Thurow, 3 Search Types All SEOs Should Know, Search Engine Land, 04 June 2010. Discusses characterics of search types: (1) ad hoc, informational, (2) known item search, (3) named page search.
Crispin Sheridan, Leveraging Internal Search for SEO Success, ClickZ, 02 June 2010. Internal searches tell what your customers are looking for. Mine the data.
Bryan Eisenberg, The Secret Behind Successful PPC Advertising, ClickZ, 04 June 2010. Discusses steps in the PPC searcher's journey: intent, query, Google algorithm, advertisement, and landing page. Managing this requires: targeting, valuing, and satisfying.
Josh Dreller, Introducing The All-Important Quality Score, Search Engine Land, 03 June 2010. Overview of Quality Score, why it is important, and how to raise it.
Brian Massey, Copy Vs. Design: Which Is Most Important To Conversion?, Search Engine Land, 02 June 2010. Case study of one company's before and after redesign to show why it worked better the second time. Helpful.
Lisa Sparks, 6 Tips for Better Subject Lines, Constant Contact, 20 Apr 2010. To look for compelling subject lines, list your prospects' hot topics, include numbers, get inspired, encourage action, think like a tweet, and test.
Articles for this section are selected by Dr. Wilson on the basis of their appeal to small and medium businesses. I especially look for articles with a how-to bent.
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