Recent Articles on Internet Marketing for August 31st Dr. Ralph F. Wilson , Web Marketing Today - Aug 31, 2010

Here are a few recent articles and resources I found this week that might interest you.

Josh Dreller, International SEM Goes Beyond Simple Translation: Q&A With Latin3’s Matias Perel, Search Engine Land, 27 Aug 2010. Q&A and tips on preparing to market to Latin America.

Matt McGee, Survey: Older Americans Flocking To Social Media, Search Engine Land, 27 Aug 2010. Pet Internet report on social media shows highest growth rates for 50-64 (88%) and 65+ (100%) from last year.

Ken McGaffin, How to make a link request, Wordtracker, 27 Aug 2010. Outlines the process of reciprocal link request procedures.

Ken McGaffin, Finding link building prospects by analyzing links to ‘personality websites’ (Link building course part 2), Wordtracker, 27 Aug 2010. Because journalists and bloggers write about personality sites, analyze their links and you find people who might write about and link to you.

Ron Jones, Remarketing 101, ClickZ, 23 Aug 2010. Shows how remarketing works for a person who has already clicked on your Google ad and now sees more ads for you as a result.

Heidi Cohen, 5 Ways to Integrate Stories Into Your Social Media Marketing, ClickZ, 23 Aug 2010. Suggests story attributes (emotion, memorable, easily sharable), ways to integrate (determine trendy topics, stories from customers, human interest elements, etc.) and metrics to measure effectiveness.

Jeremy Lockhorn, 6 Reasons Why Retailers Must Adopt Mobile Marketing, ClickZ, 24 Aug 2010. Offers impressive statistics about mobile web access adoption and ad spend data. Tells of local retail successes, and interactions with rich media. Concludes: "Location may actually be everything."

Sam Decker, User-Generated Content Becomes Front and Center With Google, ClickZ, 24 Aug 2010. Notes that customer reviews are now showing up in search results, increasing click-throughs.

Dave Evans, Social Media Is Not Free: Here's Why, ClickZ, 25 Aug 2010. Costs of social media-based marketing include opportunity costs, but especially the time costs of staff participating in discussions, etc.

Mike Hotz, Time to Revamp Your B2B Newsletter, ClickZ, 25 Aug 2010. Suggests how to tell how well your e-mail newsletter is currently performing. Steps to revamp: (1) understand your audience, (2) define your content approach, and (3) make your content share-worthy and drive engagement.

Gregg Stewart, Facebook - Places to Go and People to See, ClickZ, 26 Aug 2010. Explains how Facebook Places works, compares with Google Places. Facebook has personal advantage, Google has local advantage. Outlines opportunities for local and national businesses.

Simms Jenkins, Back to (E-mail) School Tips and Tricks, ClickZ, 26 Aug 2010. 15 tips on how to improve e-mail list effectiveness with testing, goals and metric challenges, education, and forward thinking.

Robin Neifield, SEO (Almost Always) First, ClickZ, Aug 26, 2010. Explains why SEO should come first from a chronological, priority, and budgeting perspective.

Joe Brockmeier, Power Your Small Business Website with WordPress, SmallBusinessComputing.com, 26 Aug 2010. Explains why WordPress is a good option for small businesses websites, self-hosting options, and plugins and themes available.

Hanan Lifshitz, Using Citations To Optimize Google Maps Ranking, Search Engine Land, 26 Aug 2010. Tips and tricks to get higher local business listing rankings from citations.

Josh Dreller, 8 Crucial AdWords Reports For Measuring Success, Search Engine Land, 26 Aug 2010. In AdWords reports, look at ad performance, URL performance, ad group performance, campaign performance, account performance, demographic performance, geographic performance, and search query performance.

Brad Hauck, Article Writing Techniques for Affiliate Marketers, AssociatePrograms.com, 23 Aug 2010. Suggests basic article writing framework, then steps to writing the article, the headline and title, and submission to article sites.

Pamela Hazelton, Conversion: Pros and Cons of Four Checkout Methods, Practical Ecommerce, 23 Aug 2010. Assesses the common 4 options you have after someone clicks on "Ad to Cart: (1) mini cart or subtotal display, (2) page reloading, (3) directing users to the shopping cart, and (4) directing the user to checkout.

Aaron Bradley, What Traits Make A Person Best Suited For In-House SEM Roles? Search Engine Land, 25 Aug 2010. Discusses doing in-house SEO vs. hiring yourself out as an external contractor

Matt McGee, Study: Google Book Search Doesn’t Hurt Publishers, May Help Them, Search Engine Land, 24 Aug 2010. A study by a law professor concludes that books scanned into Google Book Search isn't detrimental to publishers after all. Link to full study.

Andy Atkins-Krüger, Local SEO & International SEO Have Lots In Common, Search Engine Land, 24 Aug 2010. Similarities and differences between local and international SEO.

Nick Usborne, The 5 Habits of Unusually Lazy Web Content Writers and Marketers, WebContentCafe.com, 17 Aug 2010. Lazy writers: (1) remix what's already out there, (2) write more of same kind of content, (3) write for the search engines alone, (4) have poor site architecture and internal linking, and (5) carpet-bomb social media and bookmarking sites. Suggests not being lazy for greater effectiveness.