Recent Articles on Internet Marketing for August 10th Dr. Ralph F. Wilson , Web Marketing Today - Aug 10, 2010

Here are a few recent articles and resources I found this week that might interest you. 

Michael Mothner, 4 Ways to Master Social Media Marketing, Inc. Magazine, 30 July 2010. Explains why social media marketing is so important, then discusses ways to use social media to (1) raise brand awareness by hosting an online game or contest, (2) drive traffic to your social network with a free giveaway, (3) grow consumer loyalty by giving consumers a stake in your brand, and (4) build brand equity by aligning with a higher purpose.

Pierre Zarokian, Top 10 SEO content writing tips everyone should know, Wordtracker, 06 Aug 2010. Brief tips on key concepts of content creation: staying on topic, compelling headlines, keyword length and density, meta descriptions, hierarchical tagging and writing, originality, and images.

Mark Nunney, 62 steps to the definitive link building campaign, Wordtracker, 01 June 2010. Extracts from book cover 7 stages of a link building campaign, comprising a total of 62 steps: (1) strategy, (2) management and metrics, (3) networking and prospect hunting, (4) content creation, (5) promotion, (6) debrief, (7) repeat.

Julie Batten, Search Marketing Measurement, ClickZ, 02 Aug 2010. Explains important metrics for a search marketing campaign with basic tips on how to set up Google Analytics to capture this data.

Jeanniey Mullen, To Segment or Not to Segment, ClickZ, 02 Aug 2010. Presents the two schools of thought concerning segmenting an e-mail list: (1) The mass message: build the brand by showing a wide range of products, some of which may resonate with a particular reader. (2) The segmented simple message: Don't run the risk of people seeing your message as irrelevant by targeting for "lookalike buyers."

Harry Gold, The Power of Engagement - 8 Ideas You Can Add To, ClickZ, 03 Aug 2010. Suggests ways to engage readers through social sharing, games, quizzes and trivia, video views, connections, crowdsourcing, downloading, polls, and contests.

Crispin Sheridan, Spotting Trends for SEO With First-Mover Intelligence, ClickZ, 03 Aug 2010. Explains how to spot trends early so you can become one of the first to take advantage of the opportunities offered. Methods: mine internal search results, use sites like Trendistic.com for trends on Twitter, and free tools such as Google Trends, Google Keyword Tool, and Google Insights for Search.

Stephanie Miller, How to Adapt to the Ultra Managed Inbox, ClickZ, 04 Aug 2010. To get through to your recipient's inbox, suggests: encouraging personal whitelisting, segmenting your 'from' addresses, monitor frequency, reconnect with new transactional messages, segment by activity, send initial messages, consider mobile implications, and get feedback.

Kevin Lee, PPC Lead Gen: Focusing on Quality, ClickZ, 06 Aug 2010. You can predict the quality of PPC-generated leads from: time of day, day of week, originating geography, source search engine, content network vs. search, demographics, mobile vs. desktop, sitelink click vs. non-sitelink click. See what's working for you to determine PPC strategies.

Cindy Krum, Mobile Social Strategy With Platforms You Already Know, Search Engine Land, 05 Aug 2010. First set up, optimize, and link your branded accounts in the social media. Explains how to use the more mobile-focused social networks to do simple mobile marketing: Twitter, FourSquare, and Facebook.

Josh Dreller, Ignition! Your PPC Launch Checklist, Search Engine Land, 05 Aug 2010. Gives a helpful checklist for launching a PPC campaign. Includes goals, budget, research, keywords, creative, settings, ad approval, tracking, and third party tools.

Issie Lapowsky, How to Choose the Best SEO Firm for Your Business, Inc. Magazine, 21 June 2010. Tips on shopping from scratch for an SEO firm, red flags to watch for, budget and fees, reports and communication, and background checks.

Brad Hauck, List building is a complete waste of time for affiliate marketers!, AssociatePrograms.com, 04 Aug 2010. The shock title isn't true of course. Discusses reasons for and steps in building an e-mail list, with a focus on affiliate marketers.

Julie Joyce, This Link Profile Ain't Big Enough For Both Of Us, Search Engine Land, 03 Aug 2010. Argues that getting links from the same sites as your competitors isn't enough, and how to find great sites to link to you.