Recent Articles on Internet Marketing for August 3rd Dr. Ralph F. Wilson , Web Marketing Today - Aug 3, 2010

Here are a few recent articles and resources I found this week that might interest you. 

George Michie, When More Is Actually Less In Paid Search, Search Engine Land, 02 Aug 2010. 6 Common Business Fallacies can lead to costly mismanagement of a paid search program, that relate to more is better, visibility, granularity of data, studying data = analysis, competitive analysis, and strategic planning.

Inc. Staff, How to Optimize Your Site for Search, Inc. Magazine, 01 July 1010. Basic article on SEO.

Michael Mothner, 8 Ways to Optimize Video Content for Search, Inc. Magazine, 10 May 2010. Basic article on video optimization.

Jeremy Lockhorn, 5 Ways to Put Video to Work for Your Brand, ClickZ, 27 July 2010. Tips: Truly 'viral' videos are the exception, not the rule; video can be used for selling and branding; embrace the soft sell; be relevant; engage the viewer.

Sam Decker, 6 Reasons to Not Fear Negative Reviews, ClickZ, 27 July 2010. Most reviews are positive, all feedback - even negative - builds authenticity, 'bad' isn't always bad for all readers, reviews drive sales, reviews tell you how to improve products, and you simply can't hide.

Sage Lewis, The Dull Default, ClickZ, 27 July 2010. Explains why meta description tags should be written for humans.

Mike Hotz, 3 Steps to Grow Your B2B E-mail List More Effectively, ClickZ, 28 July 2010. Suggests working with your sales team, providing a thought-leadership series with registrations for content, leverage search and social media marketing, utilized quick response codes, implement Facebook connect, and avoid renting lists.

Bryan Eisenberg, 2 Ways to Legally Spy on Your Competition, ClickZ, 30 July 2010. Suggests tools that help you track your competition -- and how each helps: Google Trends, ComScore, Compete, UserTesting, News Timeline, LinkedIn, Slide Share, Twitter Search, and Facebook.

Gary Stein, Should You Be "Friends" With Your Clients? ClickZ, 30 July 2010. Marketing is about relationships. Offers 4 social media tips: Become a fan of the brands you are working on or pitching for, everyone in an agency should be on LinkedIn, pay close attention to Twitter, and provide thought leadership.

Josh Dreller, An Introduction to Paid Search Conversion Tracking, Search Engine Land, 29 July 2010. Explains how tracking works, but warns that tracking might lead you astray, if you're not careful.

Aaron Bradley, The Algorithm Ate My Lunch: Responding to Catastrophic Ranking Changes, Search Engine Land, 28 July 2010. Suggests strategies if a search algorithm change suddenly lowers rankings.

Hillary Stanley, Couponing Websites For Competitive Branding Campaigns, Search Engine Land, 28 July 2010. Suggests using display ads on Google's content network to offer coupons that entice customers to switch brands.

Jordan Kasteler, How To Focus On Content To Create Great Linkbait, Search Engine Land, 27 July 2010. Tips on using content such as articles, infographics, videos, quizzes, and widgets to get links.

Andy Atkins-Krüger, Choosing Domain Names For International Business, Search Engine Land, 27 July 2010. Tips for avoiding perils.

Pamela Hazelton, Eight Copywriting Rules for Increasing Conversion, Practical Ecommerce, 22 July 2010. Tips for better copywriting.

Elizabeth Elting, Globalizing & Localizing E-Business: Five Steps To Multilingual SEO Success, Search Engine Land, 26 July 2010. Discusses translation choices, proper keyword selection, offering a choice of language to visitors, and localization of pictures.

Jakob Nielsen, Interviewing Users, Alertbox, 26 July 2010. Concludes: Despite many weaknesses, interviews are a valuable method for exploratory user research.

Larry Chase, How to Extract More Value from Your Email List, Search Engine for Marketers, 26 July 2010. Discusses use of Twitter, varying offers, offering bonuses to new subscribers, featuring other voices, encouraging pass-alongs, easy subscription processes, and edginess.