Recent Internet Marketing Articles for 24 Jan, 2012, Annotated Links Dr. Ralph F. Wilson , Web Marketing Today - Jan 24, 2012

Here are some helpful articles to learn from this week.

Brian Carter, 10 Biggest Facebook Marketing Mistakes of 2011, Bruce Clay Blog, 11 Jan 2012. Mistakes include overestimating the importance of Facebook pages, caring only about number of fans, etc.

Megan Marrs, 12 Link-Bait Techniques for Catching the SEO Big Bass, Compete Pulse, 16 Jan 2012. Techniques include: infographics, guest blogging, freebies, interviews, answers to questions, comics, lists, videos, data and stats, quizzes, controversy, something unique.

Garth Owen, 10 Elements of a Perfectly Optimized Page, Search Engine Watch, 18 Jan 2012. Discusses the role of various elements: title tags, descriptions, header tags, URL with keywords, content with semantically relevant supporting keywords, video and other rich content, internal links, Facebook/Twitter login comments, user reviews, newsfeeds.

Eric Enge, The End of Link Building as We've Known and Loved It, Search Engine Watch, 15 Jan 2012. Sees linking changing, where old-fashioned link building isn't enough. Suggests driving social media links from blogs, social media campaigns, participation in communities, press releases, news, advertising.

Dave Ragals, Why Search Marketers Must Use AdWords Ad Extensions, Search Engine Watch, 19 Jan 2012. Explains how to use ad extensions -- a standard text ad with addition lines with info such as address, phone number, more ad site links, and product images.

Paul Schoknecht, Engagement of Your Most Valuable Customers, ClickZ, 18 Jan 2012. Notes that June 2011 research by Flurry Analytics showed that time spent on mobile applications (81 min/day) surpassed mobile web and desktop web consumption (74 min/day), in Dec 94 min/day and 72 min/day respectively. Marketers should determine where their customers spend time, then design marketing strategies accordingly.

Dennis Dayman, How Bounces Affect a Subscriber's Status, ClickZ, 18 Jan 2012. Explains how bounces can affect a subscriber's status within your database.

Kristi Hines, Your essential guide to Google Plus, Wordtracker Blog, 20 Jan 2012. Links to four articles in a series on Google Plus.

Pamela Parker, Comscore Study Finds 31% Of Display Ads Never Seen, Marketing Land, 18 Jan 2011. A Comscore study found that an average of 31% of ads aren't seen by users -- up to 91% on some sites.

Amy Africa, 12 Sure-Fire Tips for Improving Your ACE (Abandoned Cart Email) Program, The Big Fat Marketing Blog, 12 Jan 2012. Describes how to develop an effective abandoned cart program.