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Marketing Demographics of Cellphone and Mobile Phone Users with Jaimee Minney Steele (3:51)Dr. Ralph F. Wilson, Web Marketing Today - Jun 3, 2008 |
Jaimee Minney Steele from M:Metrix (now comScore) explains that the most responsive and important demographic group using mobile devices is males age 18-34. Those "tempted to buy" were 33% for ads on mobile media, 28% for ads on Internet media. With this group there is a 9% response rate to ad "click-throughs." Women in this age group are active, but not as responsive as males.
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