Social Media

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How to Have a Small Business Presence on Facebook - with Krista Neher (5:32)
In this video interview, social media expert Krista Neher offers some tips for small business fan pages on Facebook, where businesses want to get in front of 800 million Facebook users. She sees Facebook as better at increasing loyalty of existing customers than gaining new customers. Jan 31, 2012

How to Develop a Successful Social Media Campaign - with Eric Enge (8:32)
In this video interview, Internet marketing expert Eric Enge outlines the various steps involved in developing - and experimenting with - a social media campaign. He explains the opportunities as well as the pitfalls of the process. Jan 10, 2012

How to Generate Content Ideas - with Arnie Kuenn (6:01)
In this video interview, Internet marketing expert Arnie Kuenn offers several tips to help you come up with new content ideas. He outlines a step-by-step approach to keyword research, accessing Q&A sites and using Open Site Explorer to develop ideas, then a content calendar to execute your strategy. Nov 15, 2011

5 Reasons Why PPC Ads Work Better in Search than in Social Media - with Kevin Lee (6:34)
In this video interview, PPC expert Kevin Lee explains several reasons why PPC ads in Google AdWords and Bing search are more effective than ads in social media such as Facebook. Factors include incomplete or fictitious profiles, ad fatigue, as well as inability to connect with your customers to make a sale or for future marketing. Sep 27, 2011

How Social Media Can Increase Your Search Rankings - with Noran El-Shinnawy (4:58)
In this video interview, social media expert Noran El-Shinnawy discusses the role of social media mentions in increasing your ranking on the search engines. Says El-Shinnawy, you're beginning to see who has recommended you on social media, such as Google+1, leveraging word-of-mouth recommendations. Sep 13, 2011

5 Things a Small Business Absolutely Must Do on Facebook - with Marty Weintraub (9:27)
In this video interview Facebook marketing expert Marty Weintraub explains how a small business can get started on Facebook, once they've set up their initial Facebook Page. Weintraub explains exactly how to find interested people, engage them, and get them to 'Like' you. Sep 6, 2011

Social Media Marketing Content Dos and Don'ts
In this article social media expert offers some timely tips on how not to be overwhelmed by the need to develop social media content. Read this article and you'll see your way forward. Aug 16, 2011

Where is Online Marketing Going -- with Anne Kennedy (8:41)
The number of online marketing channels to choose from is increasing rapidly, says Internet marketing expert Anne Kennedy. "I look at it as more 'arrows' in your marketing 'quiver.'" In this wide ranging interview she looks at advances in Facebook, video, Twitter, and mobile marketing. Aug 2, 2011

Hot to Get Lots of Hits on Your Video to Promote Your Business - with Jonathan Allen (5:07)
In this video interview, website promotion expert Jonathan Allen explains one way to shoot and distribute a video that will help promote your business. He explains that a "50 People, One Question" type of video -- mixed with Facebook and YouTube -- can generate lots of traffic to your video, and interest people in your business. Jun 21, 2011

4 Reasons why you need to spend more time building your social media presence
In this article, Internet marketer Nick Usborne makes a strong case for putting more time into developing your social media presence on Facebook, Twitter, YouTube, or other social sites, since the search engines now rank your website from "social signals" from these media. Jun 14, 2011