Local Marketing

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PPC for Local Businesses: Part 2. Optimize and Protect Your Google Places Account
In this article, local and paid search expert Christine Churchill explains how small businesses can set up their Google Places site. But warns of recent dangers that could allow your business enemies to sabotage your listing. Read carefully! Nov 8, 2011

How to Promote Hotel and Hospitality Industry Sites - with Benu Aggarwal (7:58)
In this video interview hotel and lodging industry marketing expert Benu Aggarwal gives some basic tips on how a hotel can best promote itself on the Internet. She recommends writing content about travel and tourist attractions as well as claiming and optimizing your hotel's Google Places listing. Oct 11, 2011

PPC for Local Businesses. Part 1. Geotargeting
In part 1 of a series, local PPC expert Christine Churchill introduces you to the basics of advertising a local store or business on Google AdWords. She explains Google AdWords Express (GAE), which doesn't allow much targeting and reporting. Then she explains how geotargeting can be implemented on both Google AdWords and Bing. Sep 20, 2011

5 Tips to Rank in Google's Integrated Organic and Places Listings
In this article, local search expert Dev Basu explains the recent changes to Google Places and suggests 5 tips to help you get higher rankings for your local business. Without this help, your local listing may have dropped from sight. Jan 25, 2011

How to Get Your Local Business on the Map with Google - Bruce Clay (5:56)
In this video interview SEO expert Bruce Clay discusses what's involved in a local business showing up in the map that appears in Google search results, known as the "7-pack" or the "10-pack." A local business can get started by going to Google Places and doing a manual entry. Nov 2, 2010

Sitemaps Help You Rank with Universal Search
In this article, SEO expert Dev Basu explains how sitemaps can help search engines discover unknown webpages, images, videos, etc. He discusses six different kind of sitemaps -- HTML, XML, images, videos, news, and geo-sitemaps -- and suggests  tools to generate sitemaps for each. Oct 19, 2010

Advanced Local Search: Reviews, Offbeat Citations, and PPC Integration
In this final article in a series on local search optimization, SEO expert Dev Basu explains the tricks of building 'citations' to your business and getting reviews for your business to build your visibility in the '7-pack' of business listings, and how to link your AdWords campaign to Google Maps to get noticed. Aug 31, 2010

Using Google Places to Maximize Ad Performance in Google AdWords
In this article, paid search expert Christine Churchill explains how local PPC advertisers can get an extra "show map" line to appear in their ads by linking to data in their Google Places accounts. It'll help boost click-throughs at no extra cost. Jul 27, 2010

How to Promote and Syndicate Your Local Business Listings
Local business listings on Google Places don't rank high unless they have citations from third party data providers or from mentions on webpages across the Internet. In part 4 of a series, Local Internet marketing expert Dev Basu explains how to obtain these citations. Jul 13, 2010

8 Steps to Building an Optimized Local Business Listing
Local search optimization expert Dev Basu explains the 8 steps involved in providing maximum optimization -- and great search engine results visibility -- for local businesses seeking to marketing on the Internet. What he explains can be implemented by the majority of small business owners who are determined. Particularly helpful are sections on business category selection and uploading images and videos. Jun 8, 2010