Using AddThis to Increase Traffic and Links - Jodi McDermott (6:23) Dr. Ralph F. Wilson Web Marketing Today - Aug 11, 2009

In this video interview, Dr. Wilson speaks with Jodi McDermott of Clearspring Technologies, whose company owns the AddThis platform, a free service which allows users to share content to 55 destinations, mostly social media sites. A button icon on a webpage, when clicked on, takes visitors to a page where they can select their favorite social media site, then carries the webpage title and URL to allow them to enter information about the webpage easily.

The button is produced by a small snippet of JavaScript code pasted onto the webpage. Analytics indicate sharing trends, top continents of your bookmarkers, how many people had bookmarked each individual webpage within the dates you select, and the most popular bookmarking services used.

Every bookmark represents a potential link to your site. For many social media bookmarking services, the links that show up there are spidered by search engines, so links help your site gain increased PageRank.

Jodi McDermott represents Clearspring Technologies that owns AddThis and provides widget platforms for the Web. This interview was taped in May 2009 at the eMetrics Marketing Optimization Summit in San Jose, CA.