E-Commerce
Review: Selling Online 2.0The subtitle to Selling Online 2.0 says it all: "Migrating from eBay to Amazon, craigslist, and Your Own E-Commerce Website." The book provides a thorough understanding of the issues, pros, and cons, especially for current eBay sellers. Reviewed by Dr. Ralph Wilson May 12, 2009
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Preview of a great article on low-cost Internet start-ups in Time Magazine -- "Get Rich Slow," by Josh Quittner. Recommended!
Apr 20, 2009[ Visit Website ]
3 Key Steps in Choosing a Profitable Niche Topic for Your Weekend WebsiteIn the second in a series on profitable weekend websites, Nick Usborne describes how to select a topic. If you're interested in your topic -- even passionate about it -- you'll have the energy to write the many webpages on the topic that will be required. The final element is finding a sub-niche that isn't too competitive. Mar 24, 2009
How to Earn Money Writing a Weekend WebsiteNick Usborne describes the basic strategies of building a profitable information website. The two bases are people's incessant desire for quality information and that search engines reward sites with lots of high quality content that addresses topics people search for.
Mar 3, 2009
Tips for Online Retailers in a Tough Holiday Market with Amanda Watlington (5:18)Marketing expert Amanda Watlington offers tips to online retailers in the face of what could be a tough Christmas season. (1) Don't borrow trouble -- retain confidence, (2) use analytics to determine profit potential and pursue that, (3) make careful projections for a shortened season, (4) stimulate demand prior to Cyber Monday, and (5) secure contact info from all customers for later marketing. Nov 13, 2008
4 Tips on How Siteowners Can Weather the Financial StormDr. Amanda Watlington offers four tips for siteowners to weather the current economic crisis. (1) Improve your site's conversion rate, (2) improve organic search marketing, (3) evaluate your per lead/sale marketing costs, and (4) improve landing pages. Oct 14, 2008
How to Warm Up Customers with the Benefits of Buying from You - Karen Crist (3:45)
Karen Crist explains that most visitors from Paid Search will be new to your site. Thus, on the landing page it's important to 'warm them up' with the benefits of purchasing a product or service from your particular site. That makes them more prepared to buy from you. Aug 26, 2008How to Improve E-commerce Sales in Your Online Store, Three Tips - Rob Snell (8:17)
E-commerce expert Rob Snell offers 3 tips to boost sales online: (1) Make clear product recommendations, (2) have data rich product descriptions, and (3) ask for a link from anyone your business sends money to. Aug 12, 2008How to Decide What to Sell Online - Rob Snell (8:06)
Rob Snell, author of Starting a Yahoo! Business for Dummies, talks about four steps in deciding what products to sell online. (1) Determine what is selling online, (2) have a strong interest in what you're selling, (3) determine the availability of product distribution, (4) determine if you can make money selling this product. He discusses a wide range of topics, including drop-shipping, and companies Tarapeak.com, Doba.com, and WorldWideBrands.com.
Why Providing and Publicizing a Secure Server Is Vital to Online SalesSince shoppers are so concerned with credit card theft, it's important to both have a secure shopping environment as well as publicizing that secure server so your customers have confidence to shop with you. Dr. Wilson explains some simple steps to accomplish this. Jul 29, 2008
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