Along with headlines, product images on an e-commerce site capture the visitor's attention. Eisenberg gives examples of excellent use of photos from Harry and David and Tiger Direct. He recommends Camtasia for software product demos, careful attention a model's eyes in photos for services. All images should reinforce your primary message. Finally, test to see what your customers prefer.

Your store's homepage or front page needs to attract visitors to stay and explore the rest of the store. E-commerce expert Matthew Ledford explains elements of design, both above and below the fold. Products should be placed on the homepage -- best sellers, featured higher margin products, new products.

Andy Bovington with Bango explains three types of mcommerce transactions that his company facilitates: (1) Pay on the phone bill, which is most popular by far, and facilitates impluse buying. (2) Credit card payments, which are quite secure over mobile devices. (3) PayPal payments. Transaction costs to pay via the phone bill are 30% to 35% of the purchase price in telephone carrier fees.

Most transactions are for digital content and tend to be quite small amounts. These are typically ringtones, wallpapers, music, and digital videos. Tangible products are not sold this way, except magazine subscriptions.

Explains how order management software is important for serious e-commerce businesses. Provides an overview of typical order management features. Then gives annotated links to the major vendors who serve small to medium businesses: StoneEdge, M.O.M., MailWare, OrderMotion, NetSuite, ShipWorks, TrueShip, AdvancePro, and Fishbowl Inventory.