Proven Techniques to Increase the Conversion Rate
in Your Online Store
E-Book by Dr. Ralph F. Wilson
If you don't already have Adobe Acrobat PDF Reader, you can download a FREE copy here. You'll find you'll use it a lot.
If you need to open the Zipped version, you'll need to install a program like WinZip. Unfortunately I can't answer questions about these tools. I just don't have the staff.
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A 71-page e-book in PDF entitled "12 Ways to Give Your Webstore a Sales Boost: Proven Techniques to Increase the Conversion Rate in Your Online Store."
Note: This book was written Jan 2001 and is
too out-of-date to sell these days. Perhaps I'll replace
it with a revised book one of these days. Sorry about that.
It contains all the tricks I've learned in building 18 online stores for my clients to increase their sales rate to the maximum. I explain twelve different approaches to increasing the conversion rate (the percentage of purchasers to shoppers). Here are the chapter headings:
Introduction
- Displaying Products Compellingly
- Improving Your Product Description Copy
- Increasing Sales through Cross-Selling and Up-Selling
- Employing Color and Graphics to Stimulate Sales
- Overcoming Four Common Barriers to Order Completion
- Creating Compelling Special Offers to Boost Sales
- Using HTML E-Mail to Sell Your Products
- Improving Store Navigation to Increase Sales
- Structuring Shipping Charges to Improve the Conversion Rate
- Redesigning Your Store's Display Window to Lure the Shoppers Inside
- Fine-tune Your Ordering System to Encourage Sales
- Designing a Site that Builds Trust
Epilogue
There's a good chance that you'll be able to increase your conversion rate 1% or 2% -- perhaps even double it, as you implement these techniques. There's no magic here. No hype. But clear instruction, designed for the small business or larger company that already has an e-commerce component, but now wants to fine-tune it.
"When I was building an online digital camera store, I was looking for this sort of product exactly. It tells me 'how to increase sales at my webstore.' ALL of the other marketing products that I could find at the time were about how to increase sales, but they were usually based on sites selling ONE ITEM ONLY. I've NEVER before seen such a comprehensive guide about how to increase sales in a webstore selling ACTUAL PHYSICAL products. I'm sure that there are tens of thousands of webstore owners who would love this guide...." -- Andrew Showman, UK Digital Camera.co.ukOnline sales guru Ken Evoy says about the e-book, "Will most certainly multiply the sales from your online store!"
"Your book is excellent. For me the surprise was in the use of colors and pictures. I got instant results when I made the changes you suggest. Wish I would have had the book when I started in this business years ago." -- John Gleason, Webmaster
"I implemented just one of the suggestions from your 12 Ways to Give Your Webstore a Sales Boost and saw my sales double!" -- Scott Lee, President, Superior Labels www.superiorlabels.com
"I just wanted to tell you how informative I found your e-book to be. There were many good suggestions that are easy to carry out...." -- Jennifer Parker, Tutto Bene Imports