PayPal Buyers Survey (July 2004):
What Merchants Gain from PayPal as a Payment Option

PayPal Buyers Survey 2004How important is it for merchants to include PayPal as a payment option? Does it make any difference to sales revenue? In July 2004 Web Marketing Today conducted a survey to examine how buyers feel about PayPal and what motivates them to use PayPal when they have a choice.

This 53-page report provides Editor Ralph Wilson's analysis of the data and his conclusions about the effect of offering PayPal as a payment option. In addition to analysis and graphs of the quantified portions of the survey, the report offers hundreds of brief comments from respondents that reveal their motivations in using PayPal, their thoughts about PayPal as an e-commerce platform, dislikes and problems with PayPal, and reasons some people have no PayPal account or have allowed theirs to lapse. In all, the report provides important insights into a buyer's mindset towards PayPal and offers guidance for merchants considering offering PayPal as a payment method.

Table of Contents

Executive Summary and Conclusions 3
  The Bottom Line for Merchants 6
Detailed Analysis of the Survey and Data 7
Appendix 1. PayPal Buyers Survey Questions 17
Appendix 2: Respondents' Comments that Reveal Motivations for Using PayPal 22
  Customer Service 22
  Convenience and Speed 22
  Money from a PayPal account is perceived differently 24
  Fraud Protection and a Sense of Security 26
  International Payments 28
  eBay Purchases 28
  PayPal is the Only Choice 30
  General Comments 32
Appendix 3: Respondents' Comments Related to Seller Use of PayPal 33
Appendix 4: Respondents' Comments on Things People Don't Like about PayPal 39
Appendix 5. Respondents' Comments from Those Who Don't Have a PayPal Account 52
Appendix 6. Respondents' Comments from Those Whose PayPal Accounts are Inactive 52

(Note: If you're a paid subscriber to Web Marketing Today Premium, login now at the top left of this screen, select "Download E-books," and download your bonus book right now at no extra charge.)

100% satisfaction guaranteed HACKER SAFE certified sites prevent over 99.9% of hacker crime. E-Books differ from Printed Books
Here's how.
Get Adobe Reader free of charge
If you don't already have Adobe Acrobat PDF Reader, you can download a FREE copy here
We accept Visa, MasterCard, American Express, and PayPal
Here's some information about ordering:

You can purchase this book either as an e-book or a printed book-- or receive the e-book as a free bonus as part of a special offer. Let me explain....

E-book format, $9.95. You purchase the e-book and can download it within minutes. You can read it on your computer in PDF format if you like, or print it out on your printer. No tax is charged on e-books.

Printed format, $13.95 plus shipping. The book is printed in black and white on 8-1/2" x 11" white paper, bound with a plastic spiral binding. California residents pay 7.25% sales tax. Shipping weight 6 oz.

OR GET IT FREE....

  • Subscribe -- before the end of August 2008 -- to Web Marketing Today Premium, my premium e-commerce e-mail newsletter, and get this book in e-book format free plus several others for only $49.95 for the annual subscription.

    Special — if you subscribe to Web Marketing Today Premium Edition before the end of August 2008

    You get 13 e-books worth $237.44 for only $49.95! (If you're already a paid subscriber, login now at the top left corner of the main webpage to download your e-books). Subscribe now! Here are the books you get:

    1. How to Develop a Landing Page that Closes the Sale, by Dr. Ralph F. WilsonHow to Develop a Landing Page -- completely revised and written for mid-2008 -- explains in 89 pages how to maximize the effect of your advertising, by pointing to a specific "landing page" that leads the shopper to decide to complete the transaction. This comprehensive guide, now in its third edition, will help you raise your conversion rate and maximize profits. It sells for $29.95 on my website.
    2. Dr. Wilson's Plain-Spoken Guide to Search Engine Optimization Guide to Search Engine Optimization (2007 Edition) is a 97-page e-book that explains in simple terms what search engine optimization (SEO) is all about. It is not a guide for experts, nor will it make you an expert. But you'll understand how to (1) make your webpages and navigation system search engine friendly, (2) develop an effective link campaign to boost your PageRank, and (3) outsource SEO if you decide not to do it yourself. I sell this for $14.95.
    3. How to Promote Your Site through Article Marketing, by Ralph F. Wilson How to Promote Your Site through Article Marketing. This 25-page report gives an overview of article marketing, that is, offering your articles to be used on other sites and e-zines in exchange for a link to your site. This approach that can be pursued for no money at all. On page 16 Dr. Wilson reveals a secret SEO experts know, but most article marketers don't, a strategy that can significantly raise PageRanks on your website. Sells for $11.95 on my website.
    4. Social Bookmarking and Marketing, by Dr. Ralph F. Wilson My 28-page Social Bookmarking and Marketing helps you get to the bottom of the social bookmarking phenomenon. Explains what social bookmarking is all about, outlines two main marketing strategies -- one that can get you in lots of trouble unless you know how to avoid the potholes -- reviews tools. Sells for $12.95 on my website.
    5. Report on Pay Per Click (PPC) Bid Management Software, by Ralph F. Wilson Report on Pay Per Click (PPC) Bid Management Software. This 52-page report is a "must read" if you're doing PPC advertising using only Google's or Yahoo's native bid management interface. Bid management software can often save you 30% to 50% of your current level of ad purchases by maintaining your desired position, optimizing prices by reducing bid gaps on a frequent basis, and showing your ads only at times when you know your products sell best -- all working on autopilot. Which program should you select? This report outlines the features you should look for, compares 16 different bid management programs, provides user feedback, and makes recommendations. $14.95.
    6. Research Guide to Online Niche-Finding, by Ralph F. Wilson Research Guide to Online Niche-Finding. This 49-page book leads you through the steps necessary to discover a potentially profitable online business niche, consider the competition, and develop a unique approach that will bring traffic and revenue. We examine the 5 principles of research, examine the various formulas used to spot potential winners, consider the strengths and weaknesses of the existing research software, briefly survey 24 keyword, PPC, and niche-finding research software programs, and provide more in-depth reviews of WorldWide Brands Research Wizard, P.I.P.E. and the Online Research Guide to Picking Products that Sell. Price: $14.95.
    7. How to Promote Your Local Business on the Internet How to Promote Your Local Business on the Internet. This 44-page book is designed for local business owners and marketing directors, as well as professionals who serve them -- web designers and marketing consultants. While not repeating all the Internet marketing basics, it focuses on the elements that can make local business marketing a success, localized search engine optimization, Yellow Page ads, awareness of local portals, use of local PPC options and geotargeting at Google AdWords and Yahoo Local, e-mail newsletters, etc. I sell this for $13.95.
    8. The E-Mail Marketing Handbook by Dr. Ralph F. Wilson The E-Mail Marketing Handbook (Second Edition). This 875-page e-book provides a broad look at all aspects of e-mail marketing -- publishing your own company e-mail newsletter, e-mail promotions, e-mail marketing programs, formatting the e-mail, ad tracking systems, autoresponders, getting through spam filters, RSS feeds, and obeying anti-spam laws. The book also includes four appendices with user comments and ratings of various programs, a directory of 250 e-mail marketing programs, and detailed vendor answers to 99 questions about their software. This is by far the most comprehensive book on the market, especially as a buying guide to software that could be used by small to medium businesses. I sell this for $27.00.
    9. The Shopping Cart Report by Dr. Ralph F. Wilson The 766-page Shopping Cart Report, revised in January 2004, is the most comprehensive purchasing guide to e-commerce software ever published. It provides a basic overview of carts and my recommendations of 36 particular carts. There's a shopping guide for 12 different cart applications. I provide a directory to 225 shopping cart programs, with detailed information on 50 of the top vendors. I sell this for $34.95.
    10. Report on Affiliate Management Software My 135-page "Report on Affiliate Management Software 2005, looks at the basic and advance features of affiliate software, looks in detail at 48 stand-alone programs and 55 affiliate modules integrated into shopping carts. Then offers candid feedback from about 200 users and makes recommendations. I sell it for $22.95 on my website.
    11. 10 Steps to E-Business on a Shoestring, by Dr. Ralph F. Wilson My 80-page "10 Steps to E-Business on a Shoestring" helps you see how to envision an e-business, find an unfilled niche, and then develop it a low cost. I tell you where you'll need to spend some money, and where to find low-cost services that can get you started without a high investment. I sell it for $17.95 on my website.

    PLUS my recent short reports:

    1. Reciprocal Linking Tools, 23 pages, $8.95
    2. How to Optimize Your Landing Pages Scientifically, 32 pages, $11.99

    If you subscribe (or renew your subscription) to Web Marketing Today Premium Edition before the end of August 2008 , you'll get all these e-books. Together they're worth $237.44 -- and if you add in the subscription price of $49.95, the total value is $287.39. But you'll receive the e-books when you pay  the subscription price of $49.95. Don't miss out. Subscribe now!

  •