Design / Usability video

What Your Web Designer Needs to Know about Your Business with Sandra Niehaus (4:10) Dr. Ralph F. Wilson , Web Marketing Today - Jul 6, 2010

In this video interview, conversion expert Sandra Niehaus discusses vital elements that your website designer needs to understand about your business -- your business goal, your audience, and the goal of the particular element the designer is assigned to.

An understanding of the audience must include demographics, needs, concerns, as well as which audience is most important to your business.

Your Unique Value Proposition is vital for your designer to know, since it is what differentiates you from your competitors. On the web, especially since people are putting you and your competitors on different tabs for side-by-side comparison, your company must stand out.

A couple of ways to help your designer understand conversion issues better might be to purchase a book for your designer to read or send your designer to a conference for several days. Your business website will benefit from your designer's increased understanding.

Sandra Niehaus works at Closed Loop Marketing of Roseville, California, a firm that specializes in conversion optimization for websites, to help websites become more profitable. She is the co-author of Web Design for ROI (New Riders Press, 2007). 0321489829. This interview was recorded at the Conversion Conference West in San Jose, California in May, 2010.