Conversion / Testing
How to Create an Offer that Sells Like iPads - with David Garfinkel (7:15)In this video interview, copywriting expert David Garfinkel offers tips on how to construct a compelling offer that will help sell your products and services. He explains how a focus on benefits, especially identity benefits, can be added to bonuses and simpler language to create great offers. Dec 20, 2011
Where to Put Your Website's Unique Value PropositionMost marketers know that a Unique Value Proposition (UVP) is vital to successful web marketing, but few know how to weave it into a website in actual practice. In this article, conversion expert Jeff Sexton explains how the UVP works like a song refrain to unify your site and increase sales. Dec 13, 2011
6 Quick Ways to Increase ConversionsIn this article conversion expert Todd Follansbee describes his pick of the top fast and easy-to-do changes that can help your site get better conversions -- even in one morning's work. He offers a combination of quick checks, tests, and modifications that will make a difference. Nov 29, 2011
How to Streamline Your Overloaded HomepageEverybody in your company wants something on your homepage -- to the point that it no longer works to accomplish its goals for anyone. In this article, conversion expert Tim Ash explains what to do to get your homepage cleaned up, with its priorities in the right place. Oct 25, 2011
In this video interview, expert copywriter Jeff Sexton explains how to sell a deal that seems to good to be true. The key, he says, is to be transparent about what the seller gets out of it - and add an element of urgency. Oct 25, 2011
How to Simplify the Complex So You Make the SaleWhat do customers want? Simple solutions to complex problems. Copywriting expert Jeff Sexton explains three approaches companies use to accomplish this: (1) bundling, (2) simple unifying principles, and (3) comprehensive guarantees. The examples he gives tell the story. Sep 27, 2011
How to Test to Increase ConversionsIn this article, conversion expert Tim Ash discusses the importance of testing in order to improve sales on your site. He explains what to do first, what things to test, and the pros and cons of A/B split-testing vs. multivariate testing -- and when to use them in sequence. Aug 23, 2011
Creating Hot Buttons that Make People Buy - with Susan Bratton (7:53)In this video interview, the SES Conference San Francisco keynote speaker Susan Bratton shares the four realms of persuasion marketing that have transformed her ability to sell her info products. She explains how neuro marketing, copywriting, storytelling, and structured communications help you sell your products and services.
Aug 23, 2011How a 'Mental Walk-Through' Stimulates SalesIf you're selling services -- or customized products -- including a no-obligation "mental walk-through" page on your site can help you customers get comfortable with you before they have to commit to the next step. Conversion expert Jeff Sexton explains what this page should accomplish, and how to use it to reassure customers so they're ready for a "next step call-to-action" at the end. Jul 26, 2011
Lies and Statistics in Landing Page OptimizationIn this article, conversion expert Tim Ash explains the importance of understanding what statistics do and don't tell us. He explains errors that can lurk in confidence levels, traffic filtering, sequential testing, and short data collection. Jun 21, 2011
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