Conversion / Testing video

How to Do A/B Split-Testing on Lower Traffic Sites with Bryan Eisenberg (8:35) Dr. Ralph F. Wilson, Web Marketing Today - Jul 8, 2008

Conversion expert Bryan Eisenberg explains the modifications you need to make when testing on low traffic sites, with a minimum of 5 to 10 orders per week. Factors you're looking for in designing tests are: (1) high impact elements that will show a large difference, (2) fewer variations, and (3) a minimum number of orders, either completed or put in the shopping cart. He also contrasts Taguchi Method of Experiments with Google Website Optimizer's full factorial testing.

 

 

Conversion expert Bryan Eisenberg is an Internet marketing consultant known widely for helping companies secure unheard-of conversion rates.