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Conversion / Testing video

Segmenting Shoppers Using 2-Step Landing Pages to Boost Conversion Rate, with Scott Brinker (4:08)

Dr. Ralph F. Wilson Web Marketing Today - Nov 25, 2008
| Bkmrk

In this video interview, Scott Brinker of IonInteractive.com explains how 2-step landing pages can be used to segment click-throughs from generic keywords to boost conversion rates 2- or 3-fold.



| Bkmrk
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