Free Books and Whitepapers for
Web Marketing Today
Subscribers
One of the ways I say thanks to my subscribers is to give them some free
but valuable e-books and whitepapers. These provide an overview of Internet
marketing to help them see the overall picture.
When you encourage your friends to subscribe to Web Marketing Today, they'll receive all of these e-books as soon as they confirm their subscription -- a gift from me.
If you didn't get these books when you subscribed -- or can't get to them now -- feel free to download them again. Three are marked "new." One is fully revised.
Please do NOT post these on your website or distribute them to others. Rather encourage your friends to subscribe to Web Marketing Today and let me give them this gift. Thanks.
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Note: In order to open these e-books you may need to update to the latest version of Adobe Acrobat Reader. It's free. |
You can download all six e-books in zipped form (1.5 MB). Make sure you save this in a directory you remember so you'll be able to open it properly.
If you download them separately in PDF format, make sure you save them properly. Right click on the book you want and select "Save Target As" to save them to your hard disc.
- Fully revised. The Web Marketing Checklist: 37 Ways to Promote Your Website, 23-pages. It contains a brief overview "big picture" of the various Internet marketing techniques used to promote a website. Read by hundreds of thousands of people.
- 12 Website Design Decisions Your Business Will Need to Make, 31-pages, discusses 12 important areas about which you'll need to make decisions as you business a business or organizational website -- whether or not you outsource the project.
- Making and Marketing E-Books, an older (2004) 46-page e-book that explains how you can develop content, format, market, and sell an e-book.
- New. 14 Best Practices that Improve E-Mail Deliverability: A Guide to Getting Bulk E-mails Delivered. This 9-page white paper outlines ways to get past the spam filters and into your recipient's inbox. Essential if you have an e-mail newsletter or prospect list.
- New. How to Format Business E-Mails and Newsletters. Here are the basic principles that guide layout and construction of HTML e-mails in a brief, but cogent 9-page whitepaper.
- New. How Do I Get Visitors to My Website? Discusses the four basic ways to get traffic: (1) organic search engine optimization, (2) pay per click advertising, (3) other types of ads, and (4) e-mail newsletters. A great overview that will help you plan your marketing strategy in 14 pages.