Web Analytics video

Using Google Analytics to Find Traffic that Converts Best with Robbin Steif (5:21) Dr. Ralph F. Wilson, Web Marketing Today - May 13, 2008

Analytics expert Robbin Steif explains how you can determine the type of traffic that converts best using Google Analytics. You examine each media type (e-mail, paid search, organic search, etc) with the traffic reports category and compare how each type converted, within the 'goals' tab. She explains the use of 'thank you' pages that signal completed goals. Once you've determined the media types that convert best, you can drill down to find ways to improve these results.