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Measuring beyond the Click (what Google Analytics Can't Tell You) - John Marshall (8:05)Dr. Ralph F. Wilson Web Marketing Today - Feb 3, 2009 |
In this video John Marshall explains three approaches to find out what a site visitor does after clicking to your site -- information that Google Analytics can't tell you. Three approaches include: (1) taking a survey, (2) competitive analysis, and (3) looking at paths through the website. Marshall explains the kinds of things that can be learned in these ways.
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In the video Marshall recommends the following tools:
- 4Q (4q.iperceptions.com)
- Compete (www.compete.com)
- Alexa (www.alexa.com)
- ClickTale (www.clicktale.com)
John Marshall was interviewed at PubCon in Las Vegas in November 2008.
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